#Japan #Tokyo #Belong #HAYAWAZA #Gate Systems

Belong Partners with Gate Systems to Enhance Restaurant Efficiency

In an exciting development for the restaurant industry, Belong, a company under the Itochu Group known for its rental and sales services of used smartphones and tablets, has announced a collaboration with Gate Systems, a provider of the ordering POS system 'Hayawaza.' Based in Minato, Tokyo, Belong, led by CEO Koichiro Nishimura, is now offering rental services for smartphones and tablets specifically for restaurants adopting the Hayawaza system, operating out of Okayama City under their CEO Kazumi Imon.

Collaboration Details

Gate Systems’ 'Hayawaza' utilizes smartphones and tablets equipped with a specialized application as handheld devices. Through this partnership, Belong aims to assist food service providers who face difficulties in procuring smartphones and tablets necessary for implementing Hayawaza. By leveraging Gate Systems’ platform, the two companies aim to provide an integrated service combining the ordering system with rental devices tailored to meet the needs of restaurants.

Reason for Partnership

The restaurant industry is currently facing significant challenges due to the ongoing labor shortage and rising costs of raw materials, leading to a challenging business environment. To tackle these issues and improve the profitability of restaurants, the adoption of digital transformation (DX) tools is essential. However, many eateries find the initial investment of purchasing dedicated devices, like those necessary for ordering POS systems, prohibitive.

The hike in component prices, along with the increasing development costs of advanced equipment, has only exacerbated the financial strain of acquiring new smartphones and tablets, pushing the threshold for adopting DX tools even higher. To mitigate these challenges, Belong has teamed up with Gate Systems to deliver a streamlined approach. By combining the high-performance Hayawaza system with top-quality, used smartphones and tablets, the partnership seeks to reduce the costs associated with system implementation and enable smoother operations tailored to each restaurant's unique setup.

The Value Provided by Belong

In today's climate, securing devices like smartphones and tablets is a major hurdle for businesses, especially in the food service sector, as they push for DX. With the rising costs associated with new devices, more businesses are opting to purchase used devices or take advantage of rental services. Belong aims to cater to this growing demand through its 'Belong One' service, which supports countless businesses needing smartphones and tablets.

For the year 2024, a trend report indicates that the food service industry utilizing Hayawaza for DX is poised to rank high, along with manufacturing and related service sectors. The company has already received numerous inquiries from a diverse range of industries seeking these services.

Top Business Sectors Seeking Support (2024)

As Belong continues to adapt to the expanding demand within the food service industry and the need for operational efficiency, it is committed to providing high-quality, affordable used smartphones and tablets. This flexibility is key to supporting the digital transformation efforts in the restaurant business and working alongside Hayawaza to contribute positively to the industry's efficiency.

Company Overview

Belong, established in February 2019 under the Itochu Group, operates with the mission, 'Deliver the next value that can be proud to those who matter.' They run an e-commerce platform for individual customers called 'Nicosuma' (https://www.nicosuma.com/) and a rental, sale, and buying service for enterprises called 'Belong One' (https://belong.co.jp/business/). They focus on providing customized used device services, prioritizing transparency and rigorous inspections for high-quality devices at fair prices. Belong is dedicated to ensuring that everyone has access to reliable used devices.

Company Details

• - Company Name: Belong Inc.
• - Establishment: February 2019
• - CEO: Koichiro Nishimura
• - Headquarters: 4th Floor, Akasaka Zen Building, 6-4-10 Akasaka, Minato, Tokyo
• - Zama Operation Center: 3rd Floor, GLP Zama, 2-10-10 Hirono-dai, Zama, Kanagawa

The company names, product names, and service names mentioned are trademarks or registered trademarks of their respective companies.