#United States #Frisco #BOSS #Dallas Open #Taylor Fritz

BOSS Partners with the Dallas Open 2025

BOSS has announced its role as the official partner for the highly anticipated Dallas Open 2025, set to take place from February 1 to 9 at the Ford Center at The Star in Frisco, Texas. This exciting collaboration emphasizes BOSS's commitment to blending the worlds of style and sport, celebrating excellence and performance in tennis from the court and beyond.

As tennis establishes a firm foothold among global sports enthusiasts, BOSS finds itself at the crossroads of athletic performance and high-fashion branding. The brand, with its rich history in tennis, continuously shapes perceptions around elegance and the athletic experience. Its involvement with the Dallas Open serves as a testament to the company's enduring connection to the sport.

Highlighting a Tennis Star

Leading the promotional efforts is BOSS Ambassador and renowned tennis player Taylor Fritz. As one of the top-ranked players globally, Fritz embodies BOSS's spirit of determination and chic style on and off the court. His participation plays a critical role in reinforcing BOSS's associations with tennis and its fashion-forward sensibilities.

A Tournament Experience Like No Other

BOSS is set to transform the Dallas Open into a realm of exclusivity and style, ensuring that tournament-goers experience tennis as never before. The venue will feature a dedicated BOSS takeover, including a specially designed pop-up store and a VIP hospitality area. Attendees will have the chance to browse exclusive Dallas Open merchandise and explore the latest BOSS collection, which features a modern twist on classic designs blended with premium craftsmanship.

The brand is not only enhancing the shopping experience but has also outfitted all ball boys, girls, and tournament staff in stylish uniforms, showcasing sophisticated aesthetics in every detail.

Additionally, BOSS will elevate the dining offerings of the tournament by hosting the exclusive pop-up restaurant ‘Break Point by BOSS’ at Monarch Stag. This restaurant promises an unforgettable culinary experience, seamlessly merging the essence of the BOSS brand into decor, staff uniforms, and the dining ambiance. With an exquisite menu and stylish surroundings, it aims to enrich the overall experience for those attending the tournament.

A Commemorative Capsule Collection

From February 1, fans will have the opportunity to purchase items from the BOSS x Dallas Open capsule collection, which features a variety of branded apparel, including tees and hoodies, priced between $50 and $228. This collection not only celebrates tennis but also promotes BOSS's distinctive sense of style.

As the tournament unfolds from February 1-9, tennis fans can dive into a unique blend of sport, fashion, and hospitality, making the Dallas Open 2025 a remarkable occasion. With BOSS at the forefront, this year’s event highlights the elegance and dynamism that combines the love of tennis with the flair of contemporary style.

About BOSS

BOSS is synonymous with boldness and self-determination—offering dynamic, modern designs that resonate with individuals who embrace their unique identities. The brand's diverse collections, ranging from high-quality tailoring to casual wear and athleisure, cater to a wide array of consumer needs. BOSS also expands its influence with licensed fragrances, eyewear, and accessories, further establishing its presence in the fashion landscape.

With over 489 stores globally, BOSS stands as the core brand of HUGO BOSS, providing its collections across 131 countries and roughly 7,800 sales points online. As of 2023, the company recorded sales of €4.2 billion, continuing to solidify its status in the premium apparel market.