#Japan #fifa world cup 26 #Shibuya #Yuji Nakazawa #Frito-Lay Japan

Experience the Excitement of FIFA World Cup 2026 with Frito-Lay

Japan's Frito-Lay Co., Ltd., a member of the Calbee Group, is thrilled to announce an exclusive campaign to celebrate the arrival of FIFA World Cup 2026. This exciting event will feature a public viewing party for the Highly-anticipated match between Japan and Tunisia on June 21, 2026. The event aims to engage fans across Japan and allow them to rally behind their team with good snacks in hand!

Campaign Overview

Frito-Lay's campaign titled "FIFA World Cup 26 Japan Frito-Lay Campaign" is now live. Participants can follow Frito-Lay's official X (formerly Twitter) account and retweet the relevant campaign post to enter a lottery. The lucky winners – 30 groups, totaling 60 guests – will join this thrilling public viewing experience. Alongside the match, attendees can enjoy unlimited Frito-Lay snacks like Lay's, Doritos, Cheetos, and Mike Popcorn, along with a chance to win special prizes.

Event Specifics

Date and Time

• - Date: June 21, 2026 (Sunday)
• - Event Time: 12:00 PM - 4:00 PM (Doors open at 11:00 AM)

Location

• - Venue: Shibuya Stream 4F, "TORQUE SPICE & HERB, TABLE & COURT"

Match Focus

• - Match: Group Stage Match - Japan vs Tunisia

Features of the Event

• - Watch the match live with former national captain Yuji Nakazawa.
• - Participate in an exciting challenge event against Nakazawa.
• - Join in a group photo session with all attendees.
• - Guest attendees will receive two free drink tickets along with the unlimited snacks.
• - Special souvenirs, including custom face paint stickers, will be distributed.

Please note that further details will be communicated to the selected winners, and event details may change.

A Win-Win Experience

The partnership between snacks and sports viewing enhances the excitement of the event. Frito-Lay aims to amplify this joy by being the official snack for FIFA World Cup 2026 and bringing together snack lovers and football fans into a cheerful ambience. This public viewing event serves as our very first initiative in this vein, reinforcing our commitment to providing a lively and immersive watching experience alongside the excitement of the World Cup.

About Yuji Nakazawa

Yuji Nakazawa, the former captain of the Japan national football team, has had a storied career. Starting his professional journey at Verdy Kawasaki in 1999 before moving to Yokohama F. Marinos, he became a cornerstone of the team's success. Over his career, Nakazawa played 593 matches in the J1 League and contributed to two World Cup appearances—2006 in Germany and 2010 in South Africa—helping Japan progress to the round of 16 in 2010. Since retiring in January 2019, he has engaged in sports commentary and various media activities, continuing to inspire football enthusiasts.

Special Promotions and Exciting Prizes

In addition to the public viewing event, Frito-Lay is thrilled to run a must-buy campaign where participants can win Adidas collectibles by purchasing eligible Frito-Lay products worth over 300 yen (excluding tax). To enter, simply submit a photo of your receipt on the campaign site. The winner will be drawn from eligible entries.

Campaign Period:
From April 6, 2026 (Monday) 00:00 to June 30, 2026 (Tuesday) 23:59

Visit our campaign site for more details: Frito-Lay Campaign Site

About Japan Frito-Lay

As a leading brand in the global snack market, Frito-Lay has brought its expertise to Japan, creating unique snacks loved by many. With key products like Mike Popcorn, Doritos, and Cheetos, we hold the number one market share in the corn snack category.

Official Website: Frito-Lay Japan

Stay Connected with Us:

• - YouTube: Frito-Lay Japan YouTube Channel
• - X: Frito-Lay Official X
• - Instagram: Frito-Lay Japan Instagram
• - Facebook: Frito-Lay Japan Facebook

Join us for the enthusiasm of the FIFA World Cup 2026 and enjoy a day filled with fun, snacks, and unforgettable moments with former star Yuji Nakazawa!