FAGE Joins Forces with Ferrari Hypercar for FIA World Endurance Championship

FAGE and Ferrari's Powerful Collaboration

FAGE International S.A., a prominent Greek yogurt brand, has taken a major leap into the world of motorsports by forging a significant partnership with Ferrari. Starting in 2026, FAGE will be an official partner of the Ferrari Hypercar team in the highly regarded FIA World Endurance Championship (WEC), which is celebrated for its thrilling races, including the iconic 24 Hours of Le Mans.

This collaboration expands on FAGE's involvement in motorsport, following a successful regional sponsorship of the Ferrari Challenge Trofeo Pirelli in 2025, positioning the yogurt company alongside one of the most prestigious automotive brands in the world. By uniting two brands known for their commitment to quality and excellence, this partnership marks an exciting new chapter in both their stories.

Both FAGE and Ferrari share core values of craftsmanship and the pursuit of performance. FAGE’s entry into the Hypercar program represents more than just a marketing venture; it aims to intertwine the worlds of high-performance racing and nutritional excellence. As elite drivers are known to balance their training with a focus on nutrition, FAGE reinforces the message that proper nutrition is crucial not only for health but also as a catalyst for peak performance.

Athanassios Filippou, the CEO of FAGE, expressed enthusiasm for the partnership, stating: “We’re proud of our growing relationship with Ferrari Hypercar, and this announcement shows our commitment to excellence with a like-minded, iconic brand. We aim to demonstrate how nutrition forms the foundation of overall performance.”

The collaboration is planned to encompass unique culinary experiences that celebrate Ferrari’s racing spirit beyond the tracks. These initiatives will showcase how mindful nutrition can enhance every individual's pursuit of excellence—whether on the racecourse or in daily life. FAGE's contribution will highlight the importance of balanced nutrition in achieving athletic and personal goals.

Antonello Coletta, Ferrari's Global Head of Endurance and Corse Clienti, remarked, “We are delighted to partner with FAGE. We share common values such as passion, excellence, and the pursuit of continuous improvement. FAGE's commitment to quality and authenticity aligns perfectly with the spirit of Ferrari’s Hypercar programme.” This partnership will integrate FAGE into a select group of collaborators that fuel Ferrari’s ongoing drive for innovation and success.

FAGE has been dedicated to providing exceptional dairy products since its origins in Greece in 1926, evolving into an international brand that serves consumers in over 30 countries. Most recognized for its signature Greek strained yogurt, FAGE continues to inspire healthy lifestyles with its delicious, high-quality products.

Together with Ferrari, FAGE embarks on a unique journey that celebrates both flavor and performance, enhancing the overall experience for all customers. As the two brands move forward together, they exemplify the unshakeable belief that nutrition and performance go hand in hand, paving the way for a future filled with successes both on and off the racetrack.