#Japan #Tokyo #Sonic the Hedgehog #McLaren Racing #Sonic Racing

Sega and McLaren Racing Unite for New Partnership

Sega has officially announced a multi-year partnership with the prestigious British racing team, McLaren Racing. This collaboration brings Sonic the Hedgehog into the fold as the official gaming partner of McLaren Racing Limited, celebrating both parties' shared values of speed, innovation, and passion that captivate fans around the globe.

The partnership is especially significant as it marks a reunion 30 years in the making. Back in 1993, the European Grand Prix, famously dubbed the 'Sonic Grand Prix', saw Ayrton Senna, a driver for McLaren, awarded a trophy inspired by Sonic the Hedgehog. Today's announcement not only pays homage to that legacy but also symbolizes a leap toward the future.

Fans can look forward to various initiatives merging motorsports with gaming, set to commence with Sonic's upcoming brand campaign, 'Racing Around the World', in 2025. This collaboration is set to continue through significant milestones, including Sonic's 35th anniversary in 2026 and McLaren F1's milestone of participating in their 1,000th Grand Prix.

Additionally, Sega has plans to host an event titled 'McLaren Racing Live: London' at Trafalgar Square on July 2-3, 2025. The brand theme for 2025 will focus on 'Racing Around the World', channeling Sonic's emblematic speed and adventurous spirit, delivered as an experience fueled by passion.

Expect thrilling action with the release of Sega’s latest racing game, 'Sonic Racing Cross World', aimed to elevate competitive gaming experiences. With features that promise unpredictable surprises, players will delight in cross-play across various platforms, offering the chance for global interactions in fun racing battles.

About McLaren Racing

Founded in 1963 by racing driver Bruce McLaren, McLaren Racing made its debut in Formula 1 in 1966 and has since amassed an impressive record, including 21 Formula 1 World Championships and 196 Grand Prix victories. The team continues to compete across five racing series, contributing significantly to motorsport innovations and sustainability, committed to achieving net-zero carbon emissions by 2040.

About Sonic the Hedgehog

Sonic, Sega's flagship character, debuted in 1991 with the launch of the game 'Sonic the Hedgehog', which has since expanded into a broad series selling over 1.77 billion copies worldwide. Sonic remains an icon of speed, racing through various levels across gaming platforms.

Sonic Racing Cross World

Developed by Sega’s elite racing team, 'Sonic Racing Cross World' is set to bring players into an exhilarating and unpredictable racing experience. With cross-platform play capabilities, players can engage in multiplayer matches that defy typical gameplay boundaries.

Product Overview:

• - Name: Sonic Racing Cross World
• - Platforms: PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One, Nintendo Switch™ 2, Nintendo Switch™, PC (Steam, Epic Games Store)
• - Release Date: Scheduled for September 25, 2025, with varying release dates based on platform.
• - Pricing: Ranges from approximately 7,264 yen (including tax) for standard versions to 8,173 yen for digital deluxe editions.
• - Genre: Racing
• - Players: 1-4 local, up to 12 online
• - Publisher: Sega
• - Rating: CERO A (All Ages)

Fans eagerly await more updates and thrilling content from this dynamic partnership!