Christy Rogers Appointed as President of Global Solutions at Kantar

Christy Rogers to Lead Kantar's Global Solutions Division

Kantar, a leading marketing insight and analytics firm, has made a significant move by appointing Christy Rogers as the President of its newly established Global Solutions division. In this pivotal role, Christy will report directly to Kantar's CEO, Paul Zwillenberg, and will be based in London, UK starting January.

Following her tenure at the Boston Consulting Group (BCG), where she served as Managing Director and Partner overseeing the Technology, Media, and Telecommunications (TMT) practice in the UK, Netherlands, and Belgium, Christy brings a wealth of experience. Her background includes a strong focus on growth strategies, market entry schemes, and AI transformation, and she has effectively led BCG's global TMT marketing team.

Paul Zwillenberg expressed his enthusiasm about Christy joining Kantar, emphasizing her unparalleled qualifications to shape solutions that define a new era of AI-led marketing. He stated, "Christy possesses a profound understanding of the rapidly evolving marketing landscape and has remarkable strategic insight that is focused on what our clients need to succeed. She also has a genuine passion for Kantar and strong relationships with clients."

Christy Rogers shared her excitement about the new role, indicating that the integration of Kantar’s data, insights, and intellectual property will be the driving force behind more informed strategies and decision-making as marketing increasingly embraces AI. She expressed, "I feel a great energy seeing Kantar play a central role in leading the industry and expanding influence across the entire ecosystem."

With consumer behaviors shifting alongside the growing presence of AI, Christy's appointment is set to position Kantar at the forefront of pioneering marketing and branding solutions. This new role complements recent key appointments within Kantar, including Chief Client Officer, Chief Product Officer, and regional CEO for the Americas, solidifying Kantar's leadership in AI-driven marketing.

Christy's journey to Kantar was also preceded by eight years in the consumer goods industry, where she held various managerial positions at Philips in both the United States and Europe. She holds a Bachelor's degree in International Business from the Foster School of Business at the University of Washington and an MBA from the Stern School of Business at New York University.

About Kantar

As an essential brand partner for leading global companies, Kantar stands as a world-class AI-native marketing data and analytics firm. By intertwining the most meaningful attitudinal data with deep expertise and advanced analytical techniques, we decode the mechanisms of human thought and behavior. We assist clients in understanding "what happened" and "why it happened," helping them to build marketing strategies that shape the future. For more information, visit Kantar's global website: www.kantar.com.