#Japan #Tokyo #Hibiya Kadan #KIZUNA #Hananohi

Hibiya Kadan Group's Kizuna Flower Project: A New Era of Support

Following the recent Kumamoto earthquake and Chiba heavy rain, the Hibiya Kadan Group has announced the relaunch of the "Kizuna Flower Project," aimed at providing aid to the affected regions and supporting the local floriculture industry. The group expresses heartfelt sympathies to those who have suffered from these disasters and is committed to assisting in their recovery and rebuilding efforts.

Established in 1872, Hibiya Kadan Group has long been an emblem of resilience and community spirit in Japan. This resilience shines through their initiatives, especially the Kizuna Flower Project, which comes as a response to a series of natural disasters that have affected regions across Japan recently.

Understanding the Project's Goals

The Kizuna Flower Project is not a new concept for Hibiya Kadan. It has successfully been implemented in the past during the East Japan Earthquake and the Noto Peninsula earthquake. The company's experiences in these earlier projects inform their strategy moving forward, reinforcing the idea that the needs of affected areas evolve over time and that long-term support is essential.

This year's focus is on creating sustainable support structures that allow the general public to contribute effortlessly. By fostering a culture of giving, Hibiya Kadan aims to keep the spirit of solidarity alive among its customers while aiding those in need.

Innovative Charity Through Plant Subscription Service

Launching on September 14, the Kizuna Flower Project will utilize Hibiya Kadan's subscription service, "Hananohi," to introduce a unique charitable giving mechanism. Instead of exchanging flowers traditionally, customers can opt to donate the equivalent value of a flower purchase via a dedicated QR code, directly supporting the local recovery initiatives. The funds collected will be channeled towards the OSUSO disaster support project managed by the company USTUS, demonstrating a practical approach to facilitating community involvement.

Through this service, customers can easily share their compassion and support with those in affected areas, creating a sense of connection and hope during challenging times.

Seasonal Sales Support Recovery Efforts

Hibiya Kadan is also committed to donating a portion of the sales proceeds from seasonal products such as those offered during Respect-for-the-Aged Day and the Moon Viewing Festival. Funds generated from these sales will be donated to organizations actively working on relief efforts in the disaster-hit areas, ensuring that customer purchases lend a hand to those who need it most.

Hibiya Kadan's online shop features a variety of seasonal products, including traditional flower arrangements that celebrate these events while also contributing to recovery funding.

Revitalizing Local Floriculture Through Fairs

In addition to these initiatives, Hibiya Kadan plans to host a series of fairs showcasing local flowers from Kumamoto and Chiba prefectures. These fairs will occur at various physical locations and online, encouraging customers to purchase flowers produced in these regions, thus supporting local farmers and boosting the regional economy. By intertwining floral beauty with community support, Hibiya Kadan seeks not only to promote the joy of flowers but also to foster local economic revival.

A Commitment to Community and Environmental Wellness

The Kizuna Flower Project is not merely a response to immediate disaster relief needs; it is part of Hibiya Kadan's broader mission to enhance the quality of life through the beauty of flowers and greenery. The project symbolizes a dedication to sustainability, community bonds, and a continuous commitment to aiding those struggling through adversity.

As the Hibiya Kadan Group moves forward, it will continue to adapt and innovate its support mechanisms, ensuring that aid for disaster recovery is both practical and impactful, all while reinforcing the bonds that connect us as a society.

For more detailed information on the Kizuna Flower Project, visit Hibiya Kadan’s website.

Explore the subscription service "Hananohi" here: Hananohi