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Sally Beauty's Educational Commitment to the Textured Hair Community in 2025

In an inspiring move to support and empower the textured hair community, Sally Beauty has announced the continuation of its Rooted in Success initiative, tailored specifically to Historically Black Colleges and Universities (HBCUs). This year, the retailer is expanding its efforts to foster community engagement and provide educational resources for young Black female students.

The Rooted in Success event series is set to visit nine HBCU campuses across the Southeastern United States throughout February and March. The program is designed to offer a space of inspiration, empowerment, and personal growth, providing students with crucial tools to navigate their educational and professional journeys.

Unique Campus Events

The journey begins with the Impressions of Beauty's Black Girls Matter Meetup Tour, sponsored exclusively by Sally Beauty. This tour provides an exciting on-campus experience that aims to celebrate and uplift Black female students. Six key campuses will host immersive brunch events, where students can connect with industry leaders and peers while enjoying a vibrant atmosphere filled with inspiration.

The participating institutions include:

• - Albany State University
• - Alabama State University
• - Clark Atlanta University
• - Howard University
• - Florida A&M University
• - North Carolina A&T State University

But the event doesn’t just stop at delicious food. Guests will gain access to intimate panel discussions with esteemed leaders from Black-owned beauty brands such as Camille Rose Naturals, Shea Moisture, and many others. Attendees will also preview the upcoming Pardon My Fro brand, which will grace Sally Beauty's shelves in March 2025.

Engaging Expert Insights

The event series shines a spotlight on renowned celebrity hairstylist Monaè Everett, who has an impressive portfolio that includes work with personalities like Nia Long and Tia Mowry. Monaè, who embodies the vision of inclusivity and empowerment, will participate in interactive sessions, sharing her expertise and enlightening students about diverse hair textures.

In addition to expert panels, attendees can explore Sally Beauty’s extensive array of more than 50 Black-owned brands specializing in textured hair care. Students will have the opportunity to engage with hands-on demonstrations and consultations by Sally Beauty representatives, including gift card giveaways and free textured hair products from celebrated brands.

Community Reach and Future Goals

To ensure the message of empowerment reaches a wider audience, all nine campuses will feature brand ambassadors distributing free products and gift cards to students. The initiative also showcases Sally Beauty's commitment to social responsibility through the Future Change MakeHERs campaign, which recognizes and rewards emerging leaders among HBCU students with $200 gift cards.

John Goss, President of Sally Beauty, emphasizes the importance of community building through such experiential events. He noted that this partnership with Impressions of Beauty provides a powerful platform to elevate the voices within the textured hair community and forge meaningful connections with HBCU students.

Ashlee Gomez, Founder and CEO of Impressions of Beauty, echoed the sentiment of community upliftment, asserting that the initiative plays a vital role in celebrating Black college women and ensuring they have access to vital resources.

As Sally Beauty continues its commitment beyond just product sales, its collaboration with HBCUs represents a significant step towards fostering empowerment, representation, and growth for young women in the textured hair community. To register for upcoming events and learn more, visit SallyBeauty.com/events.

This initiative not only provides practical resources and opportunities but also seeks to inspire a sense of belonging and pride in one's identity, further solidifying Sally Beauty's role as a pivotal partner in the beauty journey of the textured hair community.