Avanos Medical Introduces Game Ready® Over-the-Counter Recovery System
On October 1, 2026, Avanos Medical, Inc. made a significant leap in the recovery technology market by announcing the availability of its Game Ready over-the-counter (OTC) system in the United States. This product allows consumers to access the brand's renowned cold and compression technology without the need for a prescription, aimed at helping them recover after physical activities and daily exertion.
Meeting Consumer Needs for Recovery
The introduction of the Game Ready OTC system marks a pivotal moment for Avanos Medical as it looks to reach a broader audience. “Game Ready has long been trusted by elite athletes and clinicians,” said CEO Dave Pacitti. “This launch makes the technology available to more people,” he added, underlining the brand's commitment to enhancing recovery for everyone, not just athletes. The OTC system is designed for general recovery and wellness, enabling active consumers to seamlessly integrate this effective technology into their daily routines.
Technology and Functionality Explained
The Game Ready OTC system shares its core technology with the prescription version, ensuring users experience the same level of therapeutic benefits. Designed for easy use, the OTC system caters to varying recovery needs—from managing post-exercise soreness to supporting everyday wellness. Although this product targets self-directed recovery, the prescription version will remain available for clinical and healthcare provider-directed applications.
Convenience and Accessibility
By making the Game Ready system accessible over-the-counter, Avanos Medical simplifies the process for consumers seeking trusted recovery solutions. “Giving active consumers a simpler, more convenient way to incorporate cold and compression technology into their recovery routines is a game-changer,” said Kelly Hansen, Senior Director of Game Ready Sales & Marketing. The system can now be purchased directly via GameReady.com and on major platforms like Amazon, enhancing its accessibility further.
Background on Game Ready
A leader in recovery technologies, Game Ready provides advanced cold and compression therapy systems trusted by athletes, healthcare professionals, and patients worldwide. The brand is part of Avanos Medical, which focuses on developing innovative solutions addressing critical healthcare challenges. For those looking to elevate their recovery practices, Game Ready's commitment to helping individuals get back to the activities they love is evident in this new launch.
Company Commitment and Future Outlook
Avanos Medical, headquartered in Alpharetta, Georgia, aims to address key healthcare needs through its medically superior device solutions. By integrating technologies such as the Game Ready OTC system, Avanos positions itself as a critical player in the recovery technology landscape while also reducing opioid dependency among patients transitioning from surgery to recovery.
In conclusion, the launch of the Game Ready over-the-counter system is a significant advancement in making effective recovery solutions available to a wider audience. With its trusted technology now right at consumers' fingertips, Avanos Medical promises to enhance the way individuals approach recovery, making it an ingrained part of their active lifestyles.
For additional information about the Game Ready OTC system and its benefits, visit
GameReady.com.