GiG Strengthens Management Team with Key Appointments to Boost Global Growth Strategy

GiG Software's Strategic Management Expansion

GiG Software Plc, a top-tier B2B iGaming technology firm, has recently announced a timely enhancement of its senior management team. This move comes as part of a broader strategy designed to accelerate the company's revenue growth and expand its market reach effectively.

The company has appointed Andy Kelly as the new Head of Partnerships and Mitchell Harrison as Business Development Director for Sportsbook. This strategic dual appointment is aimed at expanding GiG’s extensive partnership ecosystem while also focusing on the growth trajectory of its innovative sportsbook solution, SportX.

Strengthening Partnerships

With over 15 years in commercial and operational leadership, Andy Kelly brings a wealth of experience in building strategic partnerships that lead to significant revenue gains. His new role will focus on optimizing the breadth and effectiveness of GiG's marketplace for third-party platform integrations, which includes critical areas such as content supply, payments, and sportsbook offerings. Kelly expressed his enthusiasm for joining GiG at a pivotal moment, emphasizing the company's cutting-edge technology that positions it at the forefront of the industry. He noted, “Our goal is to provide our clients with the best partners and suppliers to maximize their investment returns.”

Enhancing Sportsbook Capabilities

On the other hand, Mitchell Harrison, who previously honed his expertise at major players like SBTech and DraftKings, aims to advance GiG's sportsbook operations. With his deep understanding of both B2B and B2C perspectives in iGaming, Harrison's role as Business Development Director for SportX will allow him to leverage his knowledge to enhance all aspects of sports betting. He highlights the potential for high-impact growth opportunities within GiG, praising the robust tools and innovative product design that enable operators to optimize margins effectively and adapt to various market demands.

A Vision for the Future

Andrew Cochrane, GiG's Chief Business Officer, commented on the strategic significance of these appointments, expressing confidence in their ability to accelerate growth across GiG’s platform and sportsbook solutions. He remarked that having individuals with specialized expertise will be vital as the company pushes forward with its global partnership initiatives. Cochrane reiterated the importance of having their technology deliver real results for operators within both established and emerging markets.

As GiG looks to build on its strong performance in 2024, the addition of Kelly and Harrison is expected to make a substantial impact on the company's capabilities and overall market position. This strategic initiative not only aims to enhance the company’s existing partnerships but also seeks to attract new alliances, thereby driving robust growth in an increasingly competitive landscape.

Conclusion

GiG Software, based in Malta and listed on the Nasdaq First North Premier Growth Market in Stockholm, strives to transform digital gaming with its innovative solutions. The new leadership appointments align perfectly with GiG’s vision of becoming a pioneering force within the iGaming sector, contributing to a dynamic and engaging user experience for gamers globally. With Kelly and Harrison onboard, GiG is set to navigate the ever-evolving digital landscape more effectively, consolidating its reputation as a leader in iGaming technology solutions.

To learn more about GiG Software and its services, visit www.gig.com.