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The MoonSwatch Tour at the 2025 Oarai Fireworks Festival

The highly anticipated MoonSwatch Tour is set to dazzle attendees at the Oarai Fireworks Festival 2025 on September 27th. This year marks a significant milestone for Oarai Town as it celebrates its 70th anniversary. The festival is expected to present a record-breaking 18,000 fireworks, lighting up the night sky and captivating visitors with vibrant displays.

The Oarai Fireworks Festival, also known as the Sen yagura-sai, is a beloved summer tradition that draws crowds from all over the region. Attendees can look forward to exciting daytime events, including Blue Impulse aerial performances, live music, and a variety of food stalls, ensuring an unforgettable experience from noon until night.

Against this stunning backdrop, the MoonSwatch Tour offers festival-goers a unique chance to explore the Bioceramic MoonSwatch collection, born from an innovative collaboration between Swatch and OMEGA. Inspired by cosmic themes, this collection brings a sense of wonder and discovery, making each interaction with the timepieces memorable.

The Bioceramic MoonSwatch collection pays tribute to the legendary OMEGA Speedmaster Moonwatch, which marked humanity's triumph in space exploration. Each watch in this collection draws inspiration from celestial bodies, showcasing unique designs and stories since its global launch in 2022. The special event at Oarai is particularly significant, as the MoonSwatch collection is typically available only at select stores in Japan, with no online sales. This tour presents an exclusive opportunity for fans to engage firsthand with the brand.

Traveling in a classic FIAT 500, which also shares its year of birth with the OMEGA Speedmaster (1957), the MoonSwatch Tour will take participants on a journey across picturesque locations beginning from Swatch's headquarters in Biel, Switzerland.

Event Details:

• - Location: Oarai First Sun Beach, Oarai Town, Ibaraki Prefecture
• - Date: September 27, 2025
• - Time: 12:00 PM - 9:00 PM

Important Notes:

• - There will be no advance ticket distribution; attendees will enter on a first-come, first-served basis.
• - Purchases will be limited to one watch per person for the day.
• - The specific models available for purchase may differ from those pictured in promotional materials.
• - Due to the limited stock, items will be sold until supplies last, and specific colors may not be available.

As the event draws closer, keep an eye on Swatch Japan's official social media for the latest updates and surprises. The MoonSwatch Tour promises to be a remarkable celebration of innovation and community.

About Swatch:

Founded in 1983, Swatch has revolutionized the watch industry, blending creativity with quality craftsmanship. Known for its iconic designs and commitment to remain true to their essence, Swatch continues to surprise and engage fans through unique releases and special collections, becoming synonymous with energy, art, and music. The Bioceramic MoonSwatch features a special composite material that combines ceramic and bio-sourced materials, ensuring both durability and comfort.

For more information, visit the Swatch Official Website or follow Swatch Japan on Instagram and X.