#Japan #AI Technology #Tokyo #Clip #novel IP

CLIP's New Service for Novel IP Video Marketing

Japanese company CLIP, headquartered in Shibuya, Tokyo, has announced the launch of its new video marketing service utilizing novel intellectual properties (IPs). Targeted at revitalizing the way stories are shared in a time when reading is declining, this initiative leverages advanced AI technology to create engaging short-form video content.

The Shift from Traditional Reading

In recent years, there has been a noticeable trend, especially among younger audiences, indicating a significant decline in traditional reading habits. Many find it challenging to engage with long texts. However, the appetite for storytelling has not diminished. Instead, new consumption modes are emerging, favoring auditory and visual formats. People increasingly gravitate towards experiences where they can listen, watch, and digest narratives in bite-sized pieces, facilitating engagement in a fast-paced environment.

As a response, CLIP's new service aims to harness the narrative depth and emotional resonance of literature, reimagining them through AI and short videos. The company believes this approach will provide an innovative distribution channel for novel IPs.

Key Features of the New Service

CLIP’s novel video marketing service is designed to cater to audiences who may struggle with traditional written formats. Here are the primary features:

1. AI-Driven Highlight Extraction:
The service uses AI algorithms to intelligently analyze narratives, identifying pivotal emotional moments, memorable quotes, and key turning points within the stories. This allows for efficient creation of short video segments that capture the essence of the material.

2. Natural Voice Narration:
Moving away from mechanical voiceovers, the service incorporates a more conversational and engaging vocal delivery, making the video narrations feel more personal and relatable.

3. Comprehensive Visualization and Distribution:
The solution encompasses the entire process, from voice synthesis to the integration of text animations, illustrations, and background visuals, reconstructing the story into a captivating visual content experience. Moreover, it supports optimized distribution across platforms such as TikTok, YouTube Shorts, and Instagram Reels, ensuring maximum reach.

4. Directing Traffic to Primary Distribution:
The service is crafted to serve as an introduction to novels, effectively acting as a funnel that directs potential readers to primary sources such as paperback, e-books, and audiovisual adaptations.

Future Developments

Looking ahead, CLIP plans to collaborate with publishers, authors, editorial departments, and film adaptation projects to expand the utility of this service. Key areas of focus will include:

• - Promoting new releases
• - Renewing interest in past works
• - Building pre-awareness before visual adaptations

Comment from the CEO

Shinji Yamamoto, CEO of CLIP, commented,
"The value of storytelling is not confined to the act of reading alone. As we face declining readership, transforming the intrinsic allure of novels into accessible formats through AI and short videos is essential. We aspire to create new pathways for connecting with next-generation readers."

About CLIP

CLIP is a pioneering platform offering integrated solutions for AI-driven video snippet generation and IP rights management. With capabilities extending across diverse formats—from YouTube and Twitch videos to radio broadcasts and novels—CLIP enables intelligent extraction of highlights, thereby aiding short video marketing efforts. The company is dedicated to redefining and maximizing the reach and value of all forms of content, striving to construct a next-generation comprehensive content distribution infrastructure that includes video, audio, written material, comics, and images.

For more information, visit their website at CLIP.