Momentum Corp. Partners with FreakOut to Enhance Digital Advertising Safety

Momentum Corporation Partners with FreakOut

In a significant move aimed at enhancing the safety and reliability of digital advertising, Momentum Corporation, headquartered in Minato, Tokyo, has announced that FreakOut Corporation, also based in Minato, Tokyo, has joined its Platform Certification Program (PCP). This collaboration is part of a broader initiative to strengthen ad verification processes in the digital advertising landscape. With this partnership, FreakOut promises to deliver a safer and more reliable advertising environment for brands and advertisers alike.

Background of the Partnership

The Ministry of Internal Affairs and Communications in Japan published guidelines on June 9, 2025, aimed at ensuring effective and appropriate digital advertising. These guidelines address the need for advertisers to implement measures to prevent ads from appearing on inappropriate platforms, such as illegal upload sites. However, there remains a robust debate over whether eliminating unsuitable advertising venues should primarily be the responsibility of ad platform operators. Following the release of these guidelines, there is an increasing expectation for ad platforms to step up their efforts towards legitimate ad distribution.

FreakOut's Role in This Collaboration

FreakOut has actively utilized Momentum's HYTRA API, enhancing its risk management capabilities while achieving the PCP partner certification. This signifies that FreakOut is recognized as a trustworthy ad platform and a strong partner in brand protection. The PCP is designed to certify ad platform operators that effectively utilize Momentum's risk management service, the HYTRA API, ultimately ensuring reliable advertising distribution.

The PCP program regularly conducts workshops and actively shares the latest information, enabling certified partners to gain exclusive know-how and achievements that set them apart from other ad platform providers. This certification program is poised to become a significant benchmark for advertisers when selecting ad platforms.

What is the HYTRA API?

The HYTRA API is a Pre-Bid service designed for DSPs (Demand-Side Platforms), SSPs (Supply-Side Platforms), and ad networks. It analyzes brand safety and ad fraud risks associated with bidding for advertising on various media sites. If any sites are identified with considerable risks, the API blocks those sites before bidding occurs.
FreakOut, in conjunction with its internal ad fraud prevention strategies, utilizes Momentum's HYTRA API to offer advertisers a secure and trustworthy advertising environment.

Learning More About FreakOut

FreakOut is recognized as a marketing technology company that pioneered real-time trading of internet advertisements in Japan. It leverages one of the largest advertising stock and data infrastructures in the country to develop and provide various marketing platforms such as "Red," location-based marketing platforms like "ASE," and AI-powered products such as "alpaka." The company supports clients in addressing their marketing challenges while offering customized advertising infrastructure tailored to diverse business needs.
Since its inception, FreakOut has prioritized transparency and stringent anti-fraud measures, striving to create not only non-intrusive advertising but also a trusted advertising space. Their mission aims to transform advertising from a mere disruptive element into a valuable information encounter, thereby contributing to the healthy development of the digital marketing industry.

Overview of Momentum Corporation

Momentum Corporation is a leader in ad verification solutions in Japan, utilizing language analysis technology and unique data to drive improvements in the Japanese digital advertising industry. The company’s solutions are widely employed by advertising agencies and platforms across the nation, with notable participation in its Agency Certification Program (ACP) and the Platform Certification Program (PCP). Momentum is dedicated to the mission of eliminating worthless ads, thereby contributing to the development of a robust digital advertising market in Japan.

Conclusion

The partnership between Momentum and FreakOut signifies a notable step towards creating a more secure digital advertising environment. As both companies focus on enhancing ad verification processes, their collaborative efforts are expected to foster greater trust and reliability within the advertising industry, paving the way for a sustainable digital future.