On April 19th, coinciding with "Daycare Day," Poppins Co., Ltd. conducted a survey highlighting the extracurricular activities that elementary school children wish to participate in at after-school care clubs. Approximately 90% of the surveyed students are involved in activities outside of school, with top preferences in 'arts and crafts', 'job experience', and 'financial literacy' revealing a growing demand for additional services in after-school settings.
Increasing Demand for After-School Activities
As interest in education rises and more dual-income households emerge, many families face challenges with drop-off and pick-up logistics between after-school clubs and extracurricular activities. This trend has sparked a growing interest in the implementation of classes within after-school care programs. Poppins believes in the philosophy of 'EduCare,' which combines education and care, aiming to cater to the interests of children by providing relevant activities.
Survey Insights: High Utilization of Extracurricular Activities
According to the survey results, an impressive 88% of children utilize extracurricular activities. The most popular options among them include swimming (21%), tutoring (16%), and music classes (12%).
Children’s Top Choices for After-School Activities
When asked what activities they would like to try at after-school clubs, children overwhelmingly chose 'arts and crafts' (16%), 'job experience' (16%), and 'financial literacy' (13%) as their top three preferences. These findings highlight a shift in children's interests toward hands-on experiences that not only engage but also educate.
Fostering Social Skills and Sensitivity during Important Developmental Years
Poppins has a long history of offering additional paid activities, including English lessons, music, and gymnastics in nursery schools. Recognizing that childhood is a critical period for developing social skills and emotional sensitivity, Poppins aims to leverage these insights along with prior knowledge to provide varied learning opportunities at after-school clubs.
Survey Overview
- - Survey Target: 70 children attending after-school clubs operated by Poppins EduCare in Tokyo.
- - Survey Period: March 2025.
- - Survey Method: Distribution of questionnaires within after-school clubs.
Citation of Data
For any references or secondary usage of the survey data, please acknowledge "Poppins Co., Ltd." and include a link. For further information, visit:
Poppins News
About Poppins Group
Founded in 1987, Poppins Group is dedicated to supporting working women by providing top-notch EduCare and caregiving services. Our mission incorporates nanny services, babysitting, nursery care, after-school programs, and tailored VIP caregiving services to meet the diverse needs of working women.
Poppins Group's Commitment to SDGs
In 2020, Poppins became a first-of-its-kind SDGs-IPO company, listed on the Tokyo Stock Exchange. Our goal has always been to contribute to society through our business operations. We particularly focus on achieving high-quality education for all (Goal 4), promoting gender equality (Goal 5), and ensuring decent work and economic growth (Goal 8). Our efforts align with our daily educational activities and we collaborate academically with Harvard University’s Project Zero to study initiatives themed around 'SDGs for Children'.
Company Name: Poppins Co., Ltd.
Address: 5-6-6 Hiroo, Shibuya-ku, Tokyo
Established: 1987
CEO: Maiko Todoroki
Website: Poppins Holdings
Major Subsidiaries:
- - Poppins EduCare,
- - Poppins Family Care,
- - Poppins Professional,
- - Poppins Sitter,
- - Wish Co., Ltd.