#Saudi Arabia #Riyadh #AI Solutions #Globant #Saudi Pro League

Globant and the Saudi Pro League: A New Era in Football Management

In a groundbreaking development for the world of football, Globant, a leader in technological innovation, has joined forces with the Saudi Pro League (SPL) to usher in a new age of operational excellence. This partnership is set to transform how the league manages its competitions through the implementation of an advanced Competition Management Solution driven by artificial intelligence (AI) and state-of-the-art technology.

The SPL, known for its ambition to become a top-tier football league on the global stage, aims to elevate its operational standards to match the likes of prestigious international tournaments. This innovative approach will automate vital processes, significantly enhancing the overall experience for players, coaches, and league officials. The new digital platform, powered by Sportian—the sports division of Globant—enables future SPL seasons to be managed via a comprehensive digital ecosystem.

Revolutionizing Competition Management

The Competition Management Solution will expedite tasks that, until now, were labor-intensive and prone to human error. By utilizing AI and data analysis tools, the platform promises to streamline previous manual processes, making operations more efficient. Key functionalities include the seamless digital enrollment of players, automated registration for new signings, and real-time management of matchday operations—spanning from lineup submissions to referee assignments and kit selection. Furthermore, the system integrates robust security measures to protect sensitive data, ensuring that the integrity of the competition and the privacy of all participants are upheld.

Omar Mugharbel, CEO of the Saudi Pro League, expressed enthusiasm for the collaboration, stating, "We aim to support the fast growth of our competition with technology innovations that can enhance the sporting spectacle and help clubs perform to their best. The platform provided by Globant Sportian will provide a huge boost to our efficiency and take away unnecessary complexity, allowing our teams to focus on what they do best, play and enjoy football."

Globant’s expertise in digital transformation is poised to make a substantial impact in the MENA region, where rapid changes are taking place in the sports, media, and entertainment sectors. Federico Pienovi, CEO and CBO of New Markets at Globant, highlighted how their cutting-edge solution will enable football organizations to manage complex workflows—from calendar selection to legal compliance—effectively reimagining their operational frameworks.

A Commitment to Excellence

As a trusted partner for numerous sports federations and leagues, Globant's Sportian has a proven track record, having previously worked with esteemed organizations like LALIGA and MotoGP. With this partnership, the SPL is positioned to not only enhance its operational capabilities but also to drive economic and social impact, aligned with Saudi Arabia's Vision 2030 and its aspirations for the sports sector. This includes creating jobs, promoting social inclusion through football, and fostering a thriving sports community.

Mamdouh Aldoubayan, Managing Director of MENA at Globant, articulated the significance of this milestone, stating, "By digitizing core competition workflows and leveraging AI, we’re enabling the Saudi Pro League to operate with greater speed, transparency, and precision. This partnership highlights our commitment to building smart, scalable infrastructure aligned with the Kingdom's ambitions in the global sports arena."

Looking Ahead

Globant’s partnership with the Saudi Pro League marks the beginning of an exciting journey in bringing cutting-edge technology to the region’s burgeoning sports ecosystem. With a robust solution in place, the SPL is set to enhance its competitive edge, attracting fans and players alike while ensuring a captivating football experience.

In conclusion, the collaboration underscores Globant’s growing presence in the Middle East and its vital role as a technology partner for progressive sports organizations around the globe. This partnership not only reflects the transformative potential of AI in sports but also highlights a shared vision for creating unforgettable experiences for fans and stakeholders in the beautiful game.