RKD Group and Partners Launch Monthly Giving Awareness Week to Boost Nonprofits

RKD Group and Partners Unite for Monthly Giving Awareness Week

In a significant move to bolster nonprofit organizations, RKD Group, GivingTuesday, and Positive Equation have announced the first-ever Monthly Giving Awareness Week, scheduled to take place from May 12 to May 16, 2025. This collaborative initiative is designed to provide nonprofit professionals with an array of impactful resources aimed at enhancing their monthly giving efforts.

A Week of Resources and Engagement

Throughout Monthly Giving Awareness Week, participating nonprofits can expect a variety of resources including webinars, informative blog posts, engaging infographics, podcast episodes, and downloadable guides. These tools aim to foster creativity and innovation within nonprofits, encouraging them to develop robust monthly giving programs. More details and resources will be accessible via monthlygivingweek.com.

The week-long celebration also marks the establishment of the Monthly Giving Task Force, a collective group of industry leaders, strategists, and practitioners. This task force will focus on amplifying best practices and strategies related to recurring giving in the nonprofit sector.

Collaborative Commitment to Change

“By joining forces with GivingTuesday and reputable voices like Dana Snyder, we are igniting a new era of collaboration that prioritizes community impact,” stated Tim Kersten, CEO of RKD Group. He emphasized that the initiative demonstrates a commitment to forging new partnerships within the nonprofit landscape in 2025, reflecting the importance of shared insights in generating significant change.

Woodrow Rosenbaum, Chief Data Officer of GivingTuesday, praised the initiative, noting that recurring giving embodies the fundamental belief in universal generosity. He expressed enthusiasm about collaborating with RKD and Dana Snyder to uplift effective strategies that can make a difference.

Dana Snyder, founder of Positive Equation, also supported the initiative. She highlighted the importance of community engagement among nonprofits, asserting that genuine growth can only occur when organizations look beyond their internal walls. Snyder emphasizes that building habits around recurring giving is also about involving donors in that journey, ultimately driving transformative change.

Why Monthly Giving Matters

Monthly giving is regarded as one of the most pivotal yet underutilized tools in promoting nonprofit sustainability. The impetus behind Monthly Giving Awareness Week is to inspire nonprofits to engage in innovative practices, share actionable strategies, and cultivate reliable donor relationships. The week intends to reshape how nonprofits perceive and implement recurring giving within their fundraising models.

About the Partners

RKD Group has been a leading provider of fundraising and marketing solutions in North America for the past five decades, specializing in helping nonprofits increase revenue and develop long-lasting donor connections through advanced technology and strategic insight.

GivingTuesday originated in 2012 as a response to consumerism, evolving into a global movement encouraging acts of generosity year-round. The organization connects leaders worldwide to foster collaboration and sharing of resources across various nations.

Positive Equation focuses on empowering nonprofits to nurture and grow sustainable monthly giving programs. Founded by Dana Snyder, the organization provides valuable insights into maximizing fundraising through compelling community stories and innovative marketing strategies.

Conclusion

As the inaugural Monthly Giving Awareness Week approaches, nonprofit professionals and organizations are encouraged to participate actively, explore new strategies, and embrace the collaborative spirit of this initiative. Together, through shared resources and community engagement, the goal is to strengthen the foundation of recurring giving in the nonprofit sector, allowing for more impactful and sustainable contributions in the future.