Nextbase Partners with Mitsubishi Motors to Enhance Dash Cam Availability at Dealerships
Nextbase, a leader in smart dash cam technology, has unveiled its innovative partnership with Mitsubishi Motors North America, showcasing a new initiative at CES 2026. This collaboration introduces the Vehicle Accessory as a Service (VAaaS) platform, aimed at providing Mitsubishi customers with seamless access to Nextbase's top-quality dash cameras through their local dealerships. The solution allows buyers of new Mitsubishi vehicles the opportunity to select and have a Nextbase dash cam installed directly at the dealership during their vehicle purchase.
The surge in popularity for dash cams among U.S. drivers has generated a strong demand within the automotive sector, leading manufacturers to seek efficient ways to incorporate such technology into their product offerings. Nextbase's VAaaS platform is tailored to transform how these manufacturers manage and distribute their accessory portfolios, enabling them to confidently and quickly integrate dash cams into their lineup.
One key advantage of this program is its modular design, which provides automakers with the ability to customize various elements of the accessory program. This includes choices related to the types of products, certification standards, distribution methods, installation processes, power integration, marketing materials, and post-sale support. By adopting such a comprehensive approach, Nextbase and Mitsubishi are empowering their dealers to offer customers a convenient, warrantied dash cam that enhances vehicle safety and functionality from the moment of purchase.
"With millions of dash cams sold globally, we have established a reputation for reliability and performance, fulfilling automakers' stringent requirements, including high cabin temperature endurance, OEM-approved installation options, and connected safety features," shared Stuart Lane, Vice President of Global Automotive at Nextbase. He emphasized that the innovative VAaaS model not only simplifies the integration process for dealers but also encourages new accessory revenue streams.
Mitsubishi’s Senior Parts and Accessories Developer, Mark McWilliams, echoed this sentiment, noting that the flexibility of the VAaaS program enables the company to offer customers what they truly desire, while aligning with their growth strategy and enhancing their Genuine Accessory program. By incorporating Nextbase dash cams into Mitsubishi's accessory offerings, the collaboration is positioned to meet growing consumer demand for enhanced in-vehicle safety technologies.
The strategic pairing of both brands will be prominently displayed in Booth #6726 at the Las Vegas Convention Center during CES 2026. Visitors can explore the thorough solutions offered by Nextbase's accessory program and learn more about Mitsubishi Motors' future vehicle initiatives.
Founded on a foundation of innovation and excellence, Nextbase is committed to protecting drivers through its advanced dash camera technology and unique connectivity solutions. These services not only deliver crucial data in key moments but also feed into smart mobility efforts aimed at creating safer road environments. With its ongoing development, Nextbase continues to expand its global footprint by working alongside major OEMs like Toyota, Kia, and Volkswagen.
Meanwhile, Mitsubishi Motors North America is embarking on an ambitious path with its recently announced five-year business plan dubbed 'Momentum 2030.' This roadmap outlines the company’s intentions to broaden its lineup while emphasizing technological advancements. The partnership with Nextbase is perfectly aligned, promising exciting developments in vehicle accessory offerings and overall customer satisfaction in the years to come.
To discover more about Nextbase’s partnership with Mitsubishi Motors and the innovative VAaaS platform, audiences are encouraged to visit nextbase.com/nextbase-automotive or explore Mitsubishi's offerings at mitsubishicars.com.
The surge in popularity for dash cams among U.S. drivers has generated a strong demand within the automotive sector, leading manufacturers to seek efficient ways to incorporate such technology into their product offerings. Nextbase's VAaaS platform is tailored to transform how these manufacturers manage and distribute their accessory portfolios, enabling them to confidently and quickly integrate dash cams into their lineup.
One key advantage of this program is its modular design, which provides automakers with the ability to customize various elements of the accessory program. This includes choices related to the types of products, certification standards, distribution methods, installation processes, power integration, marketing materials, and post-sale support. By adopting such a comprehensive approach, Nextbase and Mitsubishi are empowering their dealers to offer customers a convenient, warrantied dash cam that enhances vehicle safety and functionality from the moment of purchase.
"With millions of dash cams sold globally, we have established a reputation for reliability and performance, fulfilling automakers' stringent requirements, including high cabin temperature endurance, OEM-approved installation options, and connected safety features," shared Stuart Lane, Vice President of Global Automotive at Nextbase. He emphasized that the innovative VAaaS model not only simplifies the integration process for dealers but also encourages new accessory revenue streams.
Mitsubishi’s Senior Parts and Accessories Developer, Mark McWilliams, echoed this sentiment, noting that the flexibility of the VAaaS program enables the company to offer customers what they truly desire, while aligning with their growth strategy and enhancing their Genuine Accessory program. By incorporating Nextbase dash cams into Mitsubishi's accessory offerings, the collaboration is positioned to meet growing consumer demand for enhanced in-vehicle safety technologies.
The strategic pairing of both brands will be prominently displayed in Booth #6726 at the Las Vegas Convention Center during CES 2026. Visitors can explore the thorough solutions offered by Nextbase's accessory program and learn more about Mitsubishi Motors' future vehicle initiatives.
Founded on a foundation of innovation and excellence, Nextbase is committed to protecting drivers through its advanced dash camera technology and unique connectivity solutions. These services not only deliver crucial data in key moments but also feed into smart mobility efforts aimed at creating safer road environments. With its ongoing development, Nextbase continues to expand its global footprint by working alongside major OEMs like Toyota, Kia, and Volkswagen.
Meanwhile, Mitsubishi Motors North America is embarking on an ambitious path with its recently announced five-year business plan dubbed 'Momentum 2030.' This roadmap outlines the company’s intentions to broaden its lineup while emphasizing technological advancements. The partnership with Nextbase is perfectly aligned, promising exciting developments in vehicle accessory offerings and overall customer satisfaction in the years to come.
To discover more about Nextbase’s partnership with Mitsubishi Motors and the innovative VAaaS platform, audiences are encouraged to visit nextbase.com/nextbase-automotive or explore Mitsubishi's offerings at mitsubishicars.com.
Topics Auto & Transportation）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.