Ne Zha II Breaks Box Office Records and Initiates Film-Tourism Project in China

In a groundbreaking success for Chinese animation, Ne Zha II has taken the global box office by storm. As of February 17, 2025, the film has surpassed 12 billion yuan (approximately $1.66 billion), securing its place as one of the top 10 highest-grossing films of all time. What’s remarkable is its standout position as the only non-Hollywood film competing with cinematic heavyweights like Avatar, Titanic, and Star Wars: The Force Awakens.

Domestically, Ne Zha II has dominated the market, accounting for the largest share of box office earnings this year and setting unprecedented records in Chinese cinema history. This achievement is amplified further by its international reception, particularly after its release in North America on February 14, 2025, where the film quickly rose to the top five in weekend box office charts, according to Comscore.

Following this tremendous success, the “China Travel with Chinese Films” campaign was officially launched at the China National Film Museum in Beijing. This initiative aims to utilize the momentum from Ne Zha II and other prosperous Chinese New Year blockbusters, alongside new visa-free transit policies, to attract more international visitors to China. Hosted by the China Film Administration and the China Media Group (CMG), and organized by China Global Television Network (CGTN), the campaign emphasizes a unique blend of