Introducing KAORIUM: An AI Sommelier Experience at Chubu Centrair Airport

Innovative AI Sommelier Experience

In a groundbreaking move, SCENTMATIC Co., Ltd. has introduced their state-of-the-art AI technology, 'KAORIUM for Sake & Wine', at Chubu Centrair Airport. Officially launching on March 11, this new system is designed to revolutionize the way travelers choose their beverages, particularly sake and wine, enhancing both the choice and customer experience in an airport setting.

A New Way to Choose Wine and Sake

KAORIUM leverages digital technology to verbalize and visualize the flavors of sake and wine, leading users to their ideal drink choices. This AI system can articulate the subtle notes of different beverages in an accessible manner, translating complex flavor profiles into relatable descriptions. Whether a traveler is looking to unwind or seeking adventurous new tastes, KAORIUM analyzes feelings, preferences, and available stock to recommend selections that best match individual customers' sensibilities.

This service is especially beneficial for foreign visitors and Japanese travelers departing abroad, as it creates an environment where they can confidently navigate through an extensive array of sake and wine. KAORIUM supports multiple languages—including Japanese, English, and simplified and traditional Chinese—thus bridging the communication gap that often hinders international travelers.

Enhancing Customer Experience

In recent years, consumer buying behavior has significantly shifted from merely purchasing products to seeking immersive experiences that offer value. Particularly in airports, customers demand a more intuitive and satisfying shopping experience within the constraints of limited time. Both Yuka Maekawa, Deputy Manager of the Duty-Free Department, and Kayoko Goto, Deputy Manager of the Lobby Store, have shared insights on how KAORIUM aligns with these evolving customer needs.

Maekawa indicated that the AI’s experience-driven service is crucial for users pressed for time, making the selection process not just efficient but enjoyable. “KAORIUM's ability to cater to various language preferences was a key factor in our decision to implement it. We aim to enhance our customers' journey by providing the joy of choice and discovery through this novel system.”

Similarly, Goto emphasized the breadth of their customer base, from sake connoisseurs to novices. The opportunity for interactive recommendations enhances customer satisfaction while allowing users to explore their tastes through a new lens. “This service enables a supportive shopping environment, fostering a connection between customers and their choices,” Goto explained. “The ability to visualize flavors significantly improves communication—eliminating previous barriers like language and explanation difficulties.”

Locations Offering KAORIUM

For those interested in experiencing KAORIUM, it is currently available at several locations within Chubu Centrair Airport:

- Centrair Duty Free: Located on the 3rd floor of Terminal 2 in the international departure area.
- Sakanosakagura: Found on the 3rd floor of Terminal 1 in the international departure area.
- Liquor & Tobacco Store: Also on the 3rd floor of Terminal 1 in the international departure area.
- Centrair Specialty Shop: Situated on the 3rd floor of Terminal 1 in the departure lobby (non-restricted area).

About SCENTMATIC Co., Ltd.

SCENTMATIC is a pioneering company dedicated to creating innovative sensory experiences through AI technology, specifically focused on the digitization of scent. Their product, KAORIUM, harnesses vast language data and human sensibilities to revolutionize how we understand and experience various aromas and flavors. The company has received international accolades for its innovation, including the prestigious Silver Award at the A' Design Award.

For more information, visit SCENTMATIC's website.