Midea Becomes Principal Partner of FC Barcelona for 2026 Season

Midea Becomes the Official Partner of FC Barcelona

In a landmark collaboration, Midea, the leading global brand in smart home appliances, has entered into a five-season partnership with the renowned FC Barcelona. Starting from the 2026/2027 season, Midea's logo will prominently display on the sleeves of all FC Barcelona's match jerseys as well as training apparel. This announcement was made on September 3, 2025, at the iconic Spotify Camp Nou, where Midea's president, Lewis Fu, and FC Barcelona's first vice president, Rafael Yuste, formalized the agreement.

A Shared Vision of Innovation and Leadership

Rafael Yuste expressed enthusiasm for welcoming Midea into the FC Barcelona family, highlighting how Midea's leadership in innovative home solutions aligns with the club's forward-thinking spirit. He stated, “This alliance showcases the immense appeal of the Barça brand to companies worldwide, as they recognize FC Barcelona as the premier platform for their projects.”

The partnership marks a significant milestone for both Midea and FC Barcelona. Lewis Fu noted, “FC Barcelona is one of the most successful clubs ever and one of the most popular sports teams in the world. We look forward to a long-term partnership where Midea and FC Barcelona will excel both on and off the pitch.”

FC Barcelona: A Club Steeped in History and Success

With an impressive track record, FC Barcelona boasts 28 La Liga titles and five UEFA Champions League trophies, establishing its legacy as one of the most celebrated clubs in sports history. The team's global reach is evident through its vast online presence, boasting over 430 million social media subscribers and an annual television audience of 400 million viewers. Additionally, two million jerseys are sold each year, indicating the club's solid brand appeal.

Midea’s involvement with FC Barcelona marks a strategic expansion of the brand's sports sponsorship portfolio, which already includes backing for major events such as the 2027 AFC Asian Cup, the 2025 CAF Nations Cup, and the 2025 CONCACAF Gold Cup. Furthermore, Midea has also engaged with club competitions, including the AFC Champions League Elite and the Copa Sudamericana.

About Midea and Its Vision

Founded in 1968, Midea Group has emerged as a leading player in smart home technology, employing over 190,000 people globally with an annual revenue of $57.5 billion in 2024. The company has earned a spot among the Fortune Global 500, ranking 246th in 2025. Midea is dedicated to advancing industrial technologies, building solutions, robotics, automation, healthcare, and intelligent logistics, reinforcing its commitment to innovation and excellence.

Celebrating Heritage of FC Barcelona

As FC Barcelona approaches its 125th anniversary, the club has solidified its reputation as the foremost multi-sport organization worldwide. Established in 1899, FC Barcelona not only champions athletic prowess but also symbolizes the unique culture and identity of Catalonia. This partnership with Midea underscores a shared mission of enhancing lives through innovation, setting the stage for an exciting era as they work together to engage fans and elevate the global sports experience.

With this partnership, both Midea and FC Barcelona look forward to achieving remarkable milestones and forging a legacy that will resonate within the realms of sports and home technology for years to come.