#USA #Retail Media #Grocery TV #Hy-Vee #Midwest

Introducing the Grocery TV and Hy-Vee Partnership

In a significant move within the retail industry, Grocery TV has announced a strategic partnership with Hy-Vee, one of the most recognized supermarket chains in the United States. This collaboration will empower the establishment of one of the largest in-store retail media networks across the nation, delivering digital advertising to millions of shoppers in real-time.

What’s in Store?

Grocery TV, renowned for its advanced in-store retail media platform, is set to integrate its technology into over 400 Hy-Vee locations. The initiative entails the installation of more than 10,000 digital screens at crucial shopper touchpoints—such as entrances, checkout areas, service departments, aisles, and end caps. This extensive network is designed to enhance visibility and facilitate brand engagement like never before, creating a tailored shopping experience for Hy-Vee’s customers.

A New Era of Retail Marketing

As brands increasingly seek impactful ways to connect with consumers, Grocery TV’s partnership with Hy-Vee comes as a timely solution. Brands will benefit from a streamlined process to launch advertising campaigns through a unified platform by connecting Hy-Vee's screens to The Trade Desk. This setup will allow for the management of both off-site and in-store campaigns efficiently, maximizing the effectiveness of advertising spends.

Kathryn Mazza, Senior Vice President of RedMedia at Hy-Vee, expressed enthusiasm about the partnership: "Grocery TV's technology allows us to elevate our in-store experience and streamline our retail media execution. Their team has made integration easy, and we're excited to offer various brands new ways to reach our shoppers."

Growing Opportunities for Brands

Beginning in February 2025, marketing professionals will have access to a wide-reaching audience, as millions of shoppers visiting Hy-Vee stores will encounter high-impact digital advertising. This capability not only enhances audience targeting but also improves measurements for campaign performance. With growing demands for personalized shopping experiences, this partnership positions both Grocery TV and Hy-Vee as leaders in retail innovation.

Setting New Standards in Retail Media

In the context of evolving retail landscapes, this partnership is significant. Grocery TV brings to the table a wealth of experience with over 100 retail partnerships nationwide. The move to develop a comprehensive in-store media network reflects a keen understanding of how consumer engagement is shifting toward digital platforms. Moreover, with the objective to drive brand revenue, Grocery TV’s experienced media partnerships team will work closely with Hy-Vee, adding value for brands and customers alike.

About Grocery TV and Hy-Vee

Grocery TV specializes in in-store retail media solutions, connecting brands with consumers across over 5,000 stores. By focusing on high-impact video advertising, it allows brands to make a lasting impression on shoppers throughout their journey. Meanwhile, Hy-Vee operates more than 570 business units across nine states, setting the standard for grocery shopping through superior quality and service.

Together, they are setting the stage for a revolution in grocery marketing, paving the way for brands to effectively reach and engage with customers during their shopping experiences. With the launch of this advanced retail media network, both companies are poised for success in the competitive world of in-store marketing.

To learn more about these two pioneering companies, visit Grocery TV and Hy-Vee.