#Japan #Osaka #Collaboration #Ploom AURA #Novelbright

An Exciting Collaboration: Novelbright and Ploom AURA

In a fantastic partnership, the popular rock band Novelbright has teamed up with JT's Ploom AURA to launch a collection of six exclusive front panels inspired by the band’s unique world. This collaboration focuses on those cherished connections in our everyday lives and promises the perfect smoke with Ploom AURA, crafted for a satisfying experience.

The #僕らとPloom campaign will run from July 23 to August 21, 2026, specifically for Ploom CLUB members. Among the prizes, two special edition front panels — one in navy and another in pale blue — will be given away, showcasing designs that beautifully embody Novelbright's essence.

Special Video Feature

As part of the collaboration, a special video featuring all members of Novelbright will air on platforms such as TVer, Abema, and the official Ploom Instagram. This video will not only showcase their stage performance but also provide an intimate glimpse into the band’s daily life during rehearsals, breaks, and behind-the-scenes moments. The backdrop of the song “カノープス” (Canopus) will further highlight the themes of connection and passion for music, illustrating the seamless integration of Ploom into the members’ lives.

To stay updated, fans can follow the Ploom official Instagram account: `@discover_ploom`.

Exclusive Front Panels for Lucky Fans

Regarding the Ploom CLUB giveaway campaign, the two front panel designs symbolize Novelbright as a new ray of light, incorporating the band logo intertwined with motifs representing the individuality of each member. This special design speaks to the band's ongoing journey and their essence of connection among friends.

Participants can enter the raffle through the campaign page within the Ploom CLUB website. The campaign runs from July 23, 10:00 AM until August 22, 12:00 AM (midnight) for 2026, with prizes expected to be shipped in September.

Live Festival Opportunities

Additionally, at the OSAKA GIGANTIC MUSIC FESTIVAL 2026 taking place on July 25-26 and August 1-2 in Osaka City, those attending with their Ploom AURA devices can exchange for limited edition designs inspired by the “カノープス” theme. The two unique front panels in blue and light blue symbolize hope, challenge, and the bonds of friendship, reflecting the exhilarating atmosphere of live concerts with a design reminiscent of starry skies.

The swap will occur at the dedicated Ploom LOUNGE for attendees holding Ploom devices or purchasing them on-site.

Exclusive Online Sales Post-Campaign

For fans looking for more, starting in September 2026, the CLUB JT online shop will offer two additional front panel designs — black and white — both featuring an elegant monogram of Novelbright. Designed to blend seamlessly into everyday life, these panels maintain a balance of simplicity and distinctive strength while capturing the band's energetic spirit.

Priced at 1,980 yen (tax included), these stylish designs elevate the everyday experience and offer a touch of exclusivity to the user.

About Novelbright

Originating from Osaka, Novelbright is a five-member rock band known for its powerful vocals, captivating melodies, and intricate arrangements, led by the remarkable voice of Yudai Takenaka. Formed in 2013 with original members, they gained nationwide attention after their street live tours went viral in 2019. Their major debut with Universal Music came in 2020 with the single “Sunny drop.” Since then, their tracks like “Walking with you” and “愛とか恋とか” have amassed over 20 billion streaming plays globally, resonating deeply across generations and borders.

About Ploom

On the other side, Ploom is dedicated to delivering the most satisfying smoke experience possible, integrating advanced heating technologies and meticulous design to provide a rich and enjoyable experience. The Ploom AURA device promises to innovate the way users enjoy heating tobacco, offering a blend of taste, aesthetics, and comfort. With features like SMART HEATFLOW for optimal extraction of tobacco flavors and a sleek, ergonomic design, it promises a unique moment in every puff.

With this enriching collaboration, JT and its partners aim to meet diverse customer needs while enhancing satisfaction with innovative products and services. Stay tuned for what’s to come as both Novelbright and Ploom continue to thrive in their dynamic fields.