#Japan #Saitama #FamilyMart #VIVA LA ROCK #Red & Black Curry

An Exciting Culinary Collaboration for VIVA LA ROCK 2026

This year, fans of rock and food alike are in for a treat! FamilyMart has teamed up with one of Saitama's largest music festivals, VIVA LA ROCK, to unveil a unique collaboration: the Red & Black Curry. Set to launch on April 14, 2026, this flavorful dish celebrates not only the love for music but also the passion for great food.

A Festival of Flavor

The collaboration is part of FamilyMart’s broader initiative to be recognized as the most beloved convenience store in the area. With the festival scheduled for May, the Red & Black Curry is designed to tantalize the taste buds of attendees. Priced at 539 yen (tax included: 582 yen), this product will be available at about 2,000 locations across Saitama, parts of Ibaraki, Tochigi, Gunma, Chiba, and Tokyo.

What to Expect from the Curry

Gone are the days of ordinary flavors! This year’s dish features not just one, but two distinct types of curry: a Red Curry, infused with the rich taste and tang of tomatoes, and a Black Curry, featuring the robust flavor of beef combined with an aromatic spice mix. These two flavors are beautifully blended over yellow rice, creating a fulfilling meal that reflects the spirit of rock music—bold, dynamic, and unforgettable.

This year's theme invites festival-goers to ponder, "Will you be dyed red or black?" As the terrain of Saitama Stadium 2002 transforms due to renovations, VIVA LA ROCK will take place in an outdoor venue for one year only, promising to create a lively atmosphere reminiscent of stadium experiences. It’s an invitation to enjoy a rock-infused culinary journey while exploring a medley of exciting tastes.

A Rich History of Collaboration

Since 2019, FamilyMart and VIVA LA ROCK have been partners in creating unique menu items for festival season. Year by year, the items have become fan favorites, and the upcoming Red & Black Curry marks their eighth collaboration. Each previous dish has contributed to building the robust festive atmosphere that characterizes both the event and the convenience store.

Here’s a quick look back at previous collaborations:

• - 2025: Viva La Rock! Aiko-Mori Don
• - 2024: Viva La! Butabara! Vivarō Don!?
• - 2023: Viva La Plate! Dreamed-of Chicken Katsu Turkish Rice
• - 2022: Viva La! Butabara! Spicy Cold Meat Udon
• - 2021: Uma Spicy! Stamina Stir-fried Rice
• - 2020: Viva La Fried Rice Curry
• - 2019: Viva La Grilled W Miso Pork Don

Insights from the Food Department

A comment from Jun Kano, head of the food division for VIVA LA ROCK, reflects on this unique partnership:

"This annual collaboration brings together rock music and delicious food, and we’re excited to serve the appetites of rock fans once again this spring! Our Red & Black Curry embodies everything we love about these two worlds—flavor, excitement, and community. The synthesis of our two curries creates an unparalleled experience on the plate, just as live performances curate an unforgettable atmosphere for music lovers."

Kano further emphasizes the joy of indulging in curry that mirrors the lively spirit of the festival. Every bite represents not just a meal but a celebration of creativity and flavor. The dish encapsulates the complexity and richness of the music festival itself, making it a must-try for everyone involved.

Special Promotions

Here's a fun feature for curry lovers: when you collect five stickers from participating products, you can enter to win a prize at the VIVA LA ROCK 2026 event with the Bivala Gacha!
Prizes include exclusive platform merchandise such as T-shirts and keychains. This year, you can also look forward to many surprises based on the quantity consumed.

VIVA LA ROCK 2026 Information

The festival is scheduled for May 3-6, 2026, at Saitama Stadium 2002, an iconic venue known for its connection to Japan’s football history. Fans can purchase tickets via FamilyMart's in-store multi-copy machines or online. This year's lineup promises to deliver whoops of joy and musical euphoria as attendees enjoy the lively vibe of outdoor festivities combined with an array of culinary delights.

For more information about the festival and ticket booking, check their official website: VIVA LA ROCK. FamilyMart continues to strive for a seamless integration of community, convenience, and quality, ensuring that every visit is a delightful experience.

Whether you savor the zesty Red Curry or the savory Black Curry, let this culinary adventure elevate your experience during VIVA LA ROCK 2026. Join us in celebrating music, love, and, of course, delectable food!