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M&M'S® Flavor Vote Returns with Exciting Bakery Collection

The excitement is back! After a seven-year hiatus, M&M'S® has revived its beloved Flavor Vote, inviting fans to participate in a fun and delicious culinary contest. This year's announcement has sparked nostalgia and enthusiasm, as M&M'S has introduced a special Bakery Collection designed to tantalize taste buds. Featuring three unique bakery-inspired flavors, the collection includes Peanut Butter Cinnamon Roll, Cherry Chocolate Cupcake, and Lemon Meringue Pie.

A Flavorful Journey through the Bakery Collection

Each flavor is a unique twist on classic bakery treats that will surely delight fans.

• - Peanut Butter Cinnamon Roll: Imagine the warm, gooey delight of a fresh cinnamon roll—now combined with creamy peanut butter. This flavor captures the essence of a freshly baked cinnamon roll straight from the oven.
• - Cherry Chocolate Cupcake: This variety brings together rich chocolate cake and tart cherry flavors for a balanced bite that is sure to satisfy dessert enthusiasts.
• - Lemon Meringue Pie: With bright citrus notes paired with smooth white chocolate and a crispy center, this creation offers a refreshing, modern take on the beloved lemon meringue pie.

The revival of the Flavor Vote is both a nod to the past and a celebration of the future. M&M'S® embraces the opportunity for fans to become flavor judges and influence the candy's lineup directly. As Martin Terwilliger, VP of Marketing for Mars Snacking North America, has pointed out, the return of Flavor Vote is a unique chance for consumers to engage with the brand in a meaningful way. "We are consumer obsessed, so bringing back Flavor Vote felt like a fun way to connect with M&M'S fans and give them a chance to weigh in on which flavor they enjoyed the most," he says.

How to Participate

Voting is open now through May 15, giving fans plenty of time to taste and decide their favorite. The winning flavor will be announced in late May and will join the M&M'S lineup for a limited time this fall. Fans can visit MMS.com/vote to cast their vote after sampling all three delightful flavors that are available nationwide in various sizes including Single, Share Size, and Sharing Stand Up Pouch.

Moreover, this flavorful competition allows fans not only to express their preferences but also to engage with fellow enthusiasts. M&M'S has encouraged participants to share their picks online, rallying behind a favorite flavor, while joining creators and other fans in the conversation on social media platforms including Instagram, TikTok, and Facebook.

A Commitment to Quality and Togetherness

At the core of Mars, Incorporated, the parent company of M&M'S, is a commitment to quality and community. The company strives to create a better world for people, pets, and the environment through its diverse offerings. From its expanding portfolio of pet care products to delicious snacks, Mars aims to please and inspire its consumers every day. As a family-owned business with a history spanning over a century, Mars produces some of the world's most beloved brands, including MM'S®, SNICKERS®, and PRINGLES®.

Join the fun today, sample the new M&M'S® Bakery Collection, and make your voice heard in the Flavor Vote. The sweet taste of victory awaits, so don’t miss your chance to influence the candy landscape this fall!