#Japan #Tokyo #B.A #BALLET TheNewClassic #Yumiko Inoue

The Life of Form Exhibition: Where Ballet Meets Beauty

On August 5th, 2026, a unique collaboration unfolds at POLA Ginza, merging the luxurious essence of POLA's top brand, B.A, with the cutting-edge ballet expressions curated by BALLET TheNewClassic. This remarkable exhibition, titled "The Life of Form," runs until September 13th, 2026.

A Vision of Possibility

The exhibition aims to foster an appreciation for the possibilities of humanity. B.A and BALLET TheNewClassic (BTNC) share a belief in the creative journeys taken by individuals, showcasing the intricate paths that lead to artistic expression. Through a blend of photography, video, and immersive spaces, they reveal the intersection of human potential and beauty.

An Artistic Showcase

Leading the creative vision of the exhibition is Yumiko Inoue, a renowned photographer and creative director of BTNC. Inoue captures the harmony between the design process of B.A and the elegant forms of ballet dancers in her compelling photographic series. Each piece illustrates the common philosophy of seeking beauty in life, providing a tranquil yet rich experience for visitors. The exhibition will feature:

• - Photographic Panels and Hangings: Original works by Inoue, integrating photographs of ballet dancers with B.A’s design mockups.
• - Design Mockup Displays: Insight into the artistic journey that B.A embodies, showcasing the evolution of their designs.
• - Creative Stories of B.A and BTNC: Engaging video content that narrates the philosophies and struggles behind both brands. This intimate storytelling draws viewers into the respective worlds of B.A and BTNC, offering deeper insights into their creative processes.
• - Hands-On Experience: Attendees can also experience the B.A Lotion firsthand, immersing themselves in the brand’s luxurious universe.

Life as Art

Inoue’s exclusive works are born from the interplay of the B.A design mockups and the physicality of ballet dancers, presenting a narrative that explores beauty and the potential of human expression. Through these differing mediums, the exhibition articulates a shared pursuit of the philosophy of life and beauty. Even in their distinct forms, the belief in human possibilities is constant, resonating through their expressions.

Understanding Creative Processes

The discussion continues with footage of interviews from both B.A and BTNC, allowing audiences to engage with the companies' histories and creative intentions. Viewers can feel the immersive atmosphere as they witness the growth and challenges faced by both brands in their artistic endeavors.

Experience the Brand

By interacting with B.A Lotion, visitors can better appreciate the essence of life’s beauty that the exhibition embodies. This hands-on experience reinforces the exploration of beauty that characterizes both B.A and BTNC.

About BALLET TheNewClassic

Founded in 2020 by photographer Yumiko Inoue and ballet dancer Shohei Horiuchi, BALLET TheNewClassic bridges classical ballet traditions with modern creative expressions. The project showcases dancers and artists from various fields, challenging genre boundaries to present new forms of beauty. The concept of ‘New Classic’ expands the horizons of performing arts and suggests that ballet can evolve beyond its traditional boundaries.

Artist Profiles

• - Yumiko Inoue: A celebrated photographer and creative director, renowned for her work in advertising and fashion, Inoue transitioned to focusing on dance, founding BTNC to push creative boundaries.

• - Shohei Horiuchi: A classically trained ballet dancer and choreographer, Horiuchi's experience spans international stages, having served as a principal dancer and now directing choreographic projects.

• - Nozomi Iijima: Known as a fashion icon, Iijima represents a modern embodiment of beauty in ballet, having excelled in leading roles both domestically and internationally.

• - Yuki Nanye: A soloist with the Tokyo Ballet Company, Nanye captivates audiences with her delicate movements and versatility across classical and contemporary works.

About B.A

B.A represents a celebration of human potential, challenging the boundaries of beauty and existence. With a commitment to timeless elegance, B.A shapes a future where every individual's story unfolds in glowing authenticity.

Polish your understanding of beauty and creativity at the Life of Form exhibition, a celebration of the shared journey between POLA B.A and BALLET TheNewClassic, where every step embraces the essence of existence itself.