Disney and National Geographic Celebrate Earth Month with 'Step Into Wonder' Initiative

Celebrate Earth Month with Disney and National Geographic

April is here, and with it comes the exciting arrival of Earth Month—an opportunity for families to immerse themselves in the wonders of nature. This year, The Walt Disney Company and National Geographic are collaborating on a month-long campaign titled "Step Into Wonder." Grounded in Disney and Nat Geo's rich legacies of storytelling, conservation, and exploration, this initiative aims to inspire audiences of all ages to connect with the natural world like never before.

Strong Roots in Conservation

National Geographic's long-standing commitment to exploring and protecting our planet dates back 138 years. Courteney Monroe, president of National Geographic, emphasizes that the spirit of exploration is at the heart of this campaign, fostering a love for the planet. "With 'Step Into Wonder,' we're creating a platform for stories that inspire families to engage with the everyday wonders that surround us," she states.

The initiatives begin with the Disney Conservation Fund, which has devoted over $141 million to conservation efforts across every continent. It's not just about financial support; it's about creating positive partnerships with local communities, contributing to global conservation efforts, and most importantly, providing immersive experiences that engage young minds and inspire action.

Extensive Campaign Offerings

Throughout the month of April, several exciting activities and programs will be conducted, encouraging families to step outside and explore their environment. Here’s what to expect:

1. The Wonder List: A unique digital hub that participants can engage with, featuring a Kids YouTube series and printable prompts designed to spark exploration. Each week of April will highlight a theme—ranging from Stars to Trees—complete with daily activities encouraging family involvement.

2. Interactive Events: From April 17-23, families can visit the La Brea Tar Pits in Los Angeles for a special activation inspired by "The Wonder List." This event will feature photo opportunities, interactives, and an exploration of the magic of nature.

3. Special Programming on Disney+: Streaming this month will include National Geographic's new series, "Secrets of the Bees" as well as the premiere of Disneynature's "Orangutan" on April 22. This collection reflects the awe and wonder of the natural world, showcasing films that dive deep into various ecosystems and the wildlife they harbor.

4. Livestream Experiences: For those unable to visit in person, a meditative, ambient livestream named "Earth Moods" will be available 24/7 on National Geographic's YouTube, complementing the month’s specials.

5. Social Media Engagement: With a robust social media presence of over 801 million followers, National Geographic's campaign will also reach audiences via dynamic content, including personal stories from well-known explorers and celebrities alike.

6. YourShot Earth Month Challenge: Photography enthusiasts can participate in the YourShot Challenge, capturing the essence of natural wonders and sharing their images with the hashtag #NatGeoYourShot for a chance to be featured.

This year also marks a significant milestone for the Disney Conservation Fund, as it celebrates 30 years of proactive wildlife protection. Initiatives will reach out to support multiple organizations globally, focused on conservation and wildlife restoration. By spotlighting these stories, Disney hopes to foster deeper connections between youth and the natural world.

Through calculated efforts, Disney aims to engrain the importance of environmental consciousness in younger generations. The animated classics and live-action films produced by Disney have always celebrated nature, inspiring countless individuals to feel a connection to our environment and each other.

Honoring the Legacy

Disney and National Geographic's collaboration is not only a celebration of Earth Month, but also a testament to their commitment, intertwining entertainment and education to inspire future generations. From Walt Disney’s foundational belief in the power of storytelling to draw connections to nature, to National Geographic's dedication to factual storytelling uncovering the world's beauty—this month-long celebration is poised to turn curiosity into action.

Whether through engaging with the digital platforms or attending events in person, families are encouraged to join this global movement and truly "Step Into Wonder." It’s not just about observing; it’s about fostering a lasting love for earth’s wonders. So, step outside, embrace exploration, and discover what makes our planet extraordinary this Earth Month.