Alliance France Tourism and Regions Collaborate for Global Leadership
On July 4, 2025, a significant symposium was held at the Palais du Luxembourg, organized by the Alliance France Tourism and Regions of France. The event gathered elected officials, businesses, experts, and state representatives, all united by the understanding that tourism is a critical strategic factor for enhancing France's attractiveness, economy, and employment opportunities.
Both the Alliance France Tourism and Regions of France reiterated their commitment to collaborate in developing a grand, structured, and inclusive national tourism strategy. France, known as the world’s top destination in terms of visitor numbers, faces challenges in converting this footfall into sustainable economic benefits. The discussions highlighted the urgent need for an ambitious national strategy which wouldn’t be just a mere suggestion but a concrete policy backed by clear governance and robust data.
The alliance posits that coordinated efforts between the state and local authorities, along with increased investment in high-quality, sustainable tourism offerings, are essential. The primary goal is to transform tourism into a structured public policy that offers shared strategies between the government, regions, and businesses, enabling France to reclaim its leadership in tourism based on not just visitor numbers, but also on economic, social, and environmental impact.
Key Ambitions and Actions
Recognizing a shared vision, the Alliance France Tourism and Regions of France have announced intensified collaborative actions. Key among these is the establishment of a Tourist Industry Observatory, aimed at aggregating sector data to monitor developments more effectively. Additionally, thematic clubs will be created, linking businesses with regions to foster collective discussions regarding crucial issues like CSR (Corporate Social Responsibility), employment, training, innovation, sustainability, seasonality, and job attractiveness.
Dominique Marcel, the president of the Alliance France Tourism, emphasized that professionals are ready to face the challenges of sustainable attractiveness by mobilizing resources. However, he stressed that policies related to infrastructure, visa issuance, accessibility, safety, cleanliness, and connectivity must also be prioritized. Building a sustainable tourism strategy is not a singular endeavor but requires a comprehensive national approach similar to what is seen in competitor nations.
Carole Delga, president of Regions of France, remarked that tourism should no longer be viewed as a given but as a strategic choice. By investing in training, planning, and cooperation, this industry can evolve into a robust future-oriented sector. Regions are poised to take the lead in structuring offerings and supporting stakeholders, urging for the conceptualization of a strategy that addresses the economic, ecological, and social challenges inherent in tourism.
In conclusion, both leaders declared their unified ambition: to elevate France to a genuine global leader in tourism—not solely through visitor numbers but by enhancing the quality of hospitality, ensuring sustainable offerings, and adding value to the industry. This collective endeavor aims to deepen joint actions and frameworks that will reinforce France’s position on the global stage.
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Alliance France Tourisme or follow on Twitter
@AllianceFrT.