#Japan #Tokyo #Takako Tokiwa #Brangista Media #Kushiro Town

The Allure of Kushiro Town: A Special Feature in Travel Color Focal

The latest issue of the 'Travel Color Focal', featuring popular actress Takako Tokiwa on the cover, has begun distribution through select subway stations in Tokyo, highlighting the beautiful Kushiro Town in Hokkaido. This promotion is a collaboration between Brangista Media and Kushiro Town, aimed at showcasing the area's unique attractions, special products, and beautiful nature, and will run for a month starting today.

Since its initial launch in July 2024, the 'Travel Color Focal' special issue focusing on Kushiro Town has received positive feedback, leading to a continuation of promotional efforts into its second year. This publication, along with digital versions and video content, has aimed to navigate readers through the captivating features of Kushiro, reaching an impressive 6.6 million readers monthly and accumulating over 130,000 views on accompanying videos.

For this year’s campaign, the paper booklet is being distributed at select Toei Subway stations, including key locations such as Shinjuku, Ginza, and Otemachi. In addition to the print distribution, an engaging YouTube advertisement featuring Takako Tokiwa exploring Kushiro Town will further promote the region's wonders.

Why Kushiro?

Kushiro Town is known for its incredible natural landscape and local specialties, which are well showcased in this special issue. The goal is not only to elevate the recognition of the newly established Kushiro Super brand, but also to encourage both domestic and international visitors to appreciate the unique charm of the town beyond traditional tourist spots. It has become a pivotal strategy to extend the town’s allure to people outside Hokkaido, utilizing various media that connects potential travelers and the culture of Kushiro.

Distribution Details

The paper booklets are distributed at the Toei Subway stations from July 25 to August 24, with designated locations including:

• - Shinjuku Line: Shinjuku Sanchome, Jimbocho, Bakuroyokoyama, Kudanshita, Ichigaya
• - Asakusa Line: Sengakuji, Mita, Daimon, Higashiginza, Shinbashi
• - Mita Line: Jimbocho, Otemachi, Kasuga, Sugamo, Suidobashi
• - Oedo Line: Shinjuku, Daimon, Roppongi, Nerima, Akabanebashi

For year-round access, copies can also be picked up at Kushiro Town Hall and various featured locations from the magazine such as local eateries and shops that continue to celebrate the town's culture and offerings.

Features of the Profile

The magazine features various segments including:

• - Themed Refreshing Trips to Kushiro Town
• - A special interview with Takako Tokiwa
• - A look into five must-try local specialties from Kushiro
• - An engaging travel video documenting Takako Tokiwa’s experience in Kushiro Town.

About Travel Color

Established in 2007, 'Travel Color' aims to bridge people and regions through travel, inspiring smiles and emotions. The publication is notable for its free content, reaching millions of readers and guided by famous actors who explore local areas throughout Japan. Each special issue focuses on highlighting not just the popular tourist spots but also the hidden gems that offer unique experiences for first-time visitors.

With ongoing efforts to provide a comprehensive view of the beauty and richness of local Japanese travel experiences, 'Travel Color Focal' continues to thrive as a go-to source for adventurous souls seeking to discover the enchanting landscapes from across the nation.