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Kawagoe City and Brangista Media Join Forces for Local Revitalization

In a significant move towards enhancing local tourism and community service, Brangista Media, a subsidiary of Brangista Co., Ltd., has entered into a comprehensive partnership agreement with Kawagoe City. The formal signing of this agreement took place at Kawagoe City Hall, featuring notable attendees including Kawagoe City Mayor Hatsue Morita and Brangista Media President Hidetaka Inoue.

Background of the Agreement

For some time now, Brangista Media has been collaborating with Kawagoe City by utilizing its electronic travel magazine, "Tabi Iro". This partnership has seen various initiatives, such as the showcase of actor Rio Uchida's tour in Kawagoe through the "Tabi Iro FO-CAL" special feature, the promotion of the "Kawagoe e-travel gift" as a part of a tourist tax scheme, and the hosting of photo contests. The newly signed agreement aims to harness the combined resources of both parties to further energize the region and improve services for the residents of Kawagoe.

The agreement outlines several key areas for collaboration:
1. Promotion of regional revitalization.
2. Enhancement of tourism initiatives.
3. Development and encouragement of local industries and agriculture.
4. City promotions.
5. Human resource development.
6. Addressing social issues and driving sustainability through collaborative efforts.

Future Collaborative Initiatives

The partnership also sets the stage for concrete initiatives that will take place in the coming months. These include:

• - Public relations efforts for hometown tax return gifts.
• - Development and promotion of products utilizing agricultural produce from Kawagoe.
• - Marketing Kawagoe City through electronic magazines and tourism websites.
• - Training sessions led by Brangista Media for Kawagoe City staff to enhance public relations skills.

Signing Ceremony Highlights

The signing ceremony occurred on July 25, with various important figures in attendance. From the city, Mayor Morita, Vice Mayor Kaoru Kurihara, Vice Mayor Kazuhiko Miyamoto, and others participated. From Brangista Media, notable attendees included President Hidetaka Inoue and members of the editorial management team.

During the ceremony, Mayor Morita expressed optimism about the collaboration, stating, "Through this agreement, we believe we can better leverage your expertise and knowledge, enhancing the strengths and attractions that Kawagoe possesses."

President Inoue responded by expressing his commitment to work collaboratively with the city and its residents to create new travel values unique to "Tabi Iro". He emphasized not only enhancing tourism but also revitalizing the local economy and fostering a sense of civic pride among the citizens of Kawagoe.

About Brangista Media

Brangista Media, headquartered in Shibuya, Tokyo, is dedicated to promoting travel and regional attractions through innovative media approaches. As a subsidiary of Brangista Co., Ltd., which is listed on the Tokyo Stock Exchange (Code: 6176), it brings significant media experience to the table.

For further updates on past initiatives involving tourism and regional revitalization, Brangista Media encourages interested parties to check their website.

With this newly forged partnership, both Brangista Media and Kawagoe City are looking forward to a fruitful collaboration aimed at benefitting the local community and enhancing the region's appeal as a travel destination.