#United States #New York #New York Liberty #Sabrina Ionescu #Away Travel

Away's Groundbreaking Partnership with Sabrina Ionescu

In a move that redefines the intersection of travel and sports, Away, the renowned luggage brand, has announced a multi-year partnership with WNBA All-Star Sabrina Ionescu. This groundbreaking collaboration marks the first alliance between a WNBA player and a luggage brand, highlighting Away's commitment to supporting and championing women's sports.

A Unique Collaboration

At the heart of this partnership is a shared vision of performance, leadership, and innovation. Sabrina Ionescu, a standout guard for the New York Liberty and a four-time WNBA All-Star, is celebrated for her exceptional precision and impact on the court. Her influence extends beyond basketball, making her an ideal representative for Away, as both entities strive to inspire and reshape their respective fields.

Jessica Schinazi, CEO of Away, emphasizes the brand's admiration for boundary-pushers like Ionescu, stating, "Sabrina is not only a generational talent, but embodies the bold spirit, leadership, and forward momentum that Away champions." This alignment creates a powerful synergy that promises to engage audiences and communities alike.

Community Impact Initiatives

As part of their collaboration, Away and Ionescu will unveil a limited-edition collection in 2026, directly reflecting Ionescu's unique perspective on Away's iconic luggage silhouettes. Beyond products, they aim to launch community impact initiatives through her SI20 Foundation, dedicated to empowering young athletes. This commitment demonstrates the deep connection between travel, sport, and community enrichment, allowing fans and aspiring athletes to benefit from Ionescu's guidance and dedication.

"Travel is such a big part of my life," Ionescu shared. "Whether it's heading to a game, visiting family, or exploring new places in the off-season, Away has been my go-to travel companion for years. I'm excited to bring my perspective to this collaboration and work on initiatives that inspire and support people on all kinds of journeys." Her testimonial encapsulates a shared passion for quality and performance that defines both her career and Away's mission.

Strengthening Women's Sports

This partnership is not occurring in isolation; it builds upon Away's existing relationship with the New York Liberty, where the brand has been the team's Official Luggage Partner since earlier this year. The timing is notable as women's sports continue to gain unprecedented momentum, with the Liberty gearing up for another playoff run. Away has effectively engaged fans through dynamic activations, media prominence at matches, and engaging social media content.

Historically, Away has also celebrated the bonds between travel and sports through collaborations with renowned athletes, such as Serena Williams and Dwyane Wade. The partnership with Ionescu not only extends this legacy but also signifies a powerful celebration of excellence and movement, relevant to an active lifestyle that unites travelers and athletes.

Conclusion

As the collaboration unfolds, Away and Sabrina Ionescu shape not just products and partnerships, but the foundation for future support of athletes and communities worldwide. This commitment to innovation, performance, and community impact sets a precedent for how brands can elevate their role in the sports and travel sectors. For those eager to learn more about this inspiring collaboration, visit Away's official page.