Revolutionizing School Nutrition: A New Era of Reduced-Sugar Juices
In a groundbreaking partnership, CeBev LLC and NewTree Fruit Company are set to transform the landscape of school nutrition in the United States. With the introduction of grō™, a new line of reduced-sugar, 100% fruit juices, this collaboration aims to support ideal dietary standards and promote healthier choices in schools. The initiative is particularly timely, as concerns surrounding excess sugar intake among children continue to grow.
Introducing grō™: A Healthier Juice Choice
Launched as a direct response to the rising demands for healthier school meal options, grō™ leverages NewTree’s patented De-Sugaring technology. This innovative process effectively removes the natural sugars—such as fructose, sucrose, and glucose—from fruit juice, all while preserving essential nutrients, flavors, acidity, and appealing colors. This methodology diverges from traditional practices that often dilute juices or add alternative ingredients, thus maintaining the integrity and palatability that students expect from juice products.
Key Features of grō™
- - Nutritional Integrity: Unlike conventional methods that compromise nutritional value, grō™ retains all the essential nutrients found in fruit, making it an optimal choice for school meals.
- - Real Fruit Flavor: Thanks to NewTree’s advanced technology, the natural flavors of the fruit are upheld, ensuring that the juices are enjoyable without added sugars.
- - Variety of Flavors: Initially, grō™ will feature three delightful flavors—Lemon Berry, Orange Guava, and Peach Apple—available in a convenient 4-ounce format, catering to younger palates.
Meeting School Nutrition Standards
Sarah Lindberg-Knight, General Manager of CeBev LLC, emphasized the importance of this collaboration stating, "With grō™, we are introducing reduced-sugar juice options that help districts meet nutrition guidelines while delivering the quality, taste, and consistency schools rely on." This emphasis on compliance is critical as schools strive to align with governmental health recommendations while also appealing to students.
A Focus on Child Health
Chad Anderson, CEO of NewTree Fruit Company, echoed this sentiment, highlighting the urgent necessity for initiatives that support child health. He noted that school meals are often the most consistent source of fruits and vegetables for many children. Thus, providing healthier options through grō™ not only fulfills regulatory requirements but also equips schools with the necessary tools to enhance student health.
Future Expectations
With the introduction of grō™, CeBev LLC and NewTree Fruit Company aspire to lead a significant shift in how schools approach beverage offerings. The new juices are poised to be available in Spring 2026, marking a pivotal moment in school nutrition as these reduced-sugar products become part of meal programs across the nation.
In conclusion, the partnership between CeBev and NewTree is not just about reducing sugar; it’s about creating a future where children can enjoy tasty beverages that contribute positively to their overall health. By adopting innovative solutions like grō™, schools are taking a commendable step towards providing smarter nutrition options.
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grō juice and
NewTree Fruit Company.