#USA #New York #Retail Technology #Dentsu #Bluecore

Bluecore Enhances Shopper Identification with Dentsu Partnership

In a significant move for the retail technology sector, Bluecore has deepened its Transparent ID Network through a strategic partnership with dentsu. This collaboration integrates dentsu's identity graph, promising to deliver enhanced identification rates for enterprise retailers while maintaining a robust privacy-first approach. The announcement, made on February 12, 2026, marks a milestone in the ongoing evolution of how retailers identify and engage with customers across digital platforms.

The integration aims to tackle one of the long-standing challenges in the retail space: effective shopper identification. By leveraging dentsu's expansive identity graph, Bluecore enables retailers to achieve identification rates markedly higher than those typically attained. In practical terms, this translates to an impressive 20-50% increase in ID rates, a crucial factor for retailers seeking to understand their customer base better.

Fayez Mohamood, CEO of Bluecore, emphasized the importance of identity in creating personalized retail experiences. He stated, "Retailers need solutions that expand their reach without compromising customer trust. Our partnership with dentsu allows enterprise retailers to enjoy superior identification while safeguarding customer privacy."

What stands out about Bluecore's approach is the respectful management of customer data. Unlike traditional cooperative data frameworks that often require sharing proprietary customer information between competing brands, Bluecore's Transparent ID Network allows retailers to benefit from a deeper identity network without compromising sensitive information. This not only fosters trust but also aligns with growing consumer expectations around data privacy.

Among the enterprise retailers already seeing benefits from this partnership is Michael Kors. Jordan Bowry, Senior Director of Retention Marketing at Michael Kors, shared the transformative impact of this collaboration: "Partnering with Bluecore and leveraging their integration with dentsu has been a game-changer for our identification strategy. We’ve experienced a significant lift in ID rates, enabling us to recognize more shoppers in real-time and deliver personalized experiences that are crucial in today’s retail landscape."

The performance improvements from this integration are noteworthy. Retailers can expect not only enhanced identification rates but also a 30-40% increase in key campaign sends and a boost of 5-15% in revenue from triggered campaigns. Bluecore ensures transparency in performance tracking, linking higher identification rates with measurable outcomes, such as revenue increases and better engagement with previously inactive shoppers.

Launched in December 2023, Bluecore's Transparent ID Network initially aimed to help retailers increase shopper identification rates and generate additional revenue through the use of first-party data. This advanced technology allows retailers to identify website visitors in real time, thus enabling more tailored communications and superior marketing performance across various channels including email, mobile, and paid media.

As enterprise clients begin to access the enhanced features of Bluecore's Transparent ID Network integrated with dentsu's data identity solution, they will gain crucial insights into how increased shopper identification translates into tangible business results. The focus will be on achieving higher conversion rates, enhancing customer lifetime value, and ultimately optimizing the return on marketing spend.

In tandem with the ID integration, Bluecore offers its innovative AI shopping agent called alby, designed to revolutionize the shopping experience. Alby not only answers shoppers' queries but also evolves the retailers' understanding of shopper behavior by leveraging the information from these interactions. By predicting shopper intent, retailers can better navigate customers through their buying journeys, enhancing opportunities for sales.

More than 400 leading retailers, such as Wayfair, Tapestry, Express, Lenovo, and Alo Yoga, are currently utilizing Bluecore to facilitate profitable growth. For those who wish to stay ahead in the fast-paced retail environment, Bluecore presents a compelling solution combining advanced technology with a steadfast commitment to protecting customer privacy, signifying a crucial evolution in retail shopper identification. For more detailed insights about Bluecore's offerings, including alby, visit bluecore.com.