#Japan #Tachikawa #WOODY HOUSE

WOODY HOUSE Expands to Tokyo

Since its founding in Maizuru, Kyoto, WOODY HOUSE has dedicated itself to the philosophy of providing authentic products from local areas. The company continues its journey by announcing the opening of its first flagship store in Tachikawa, Tokyo, set for Spring 2026. This marks an exciting chapter for a brand that started out small but has grown into a beloved name among local fashion enthusiasts.

For years, WOODY HOUSE has thrived as a select shop, championing the idea that "real things should also be available in rural areas." The brand resonates with the local community, maintaining a customer-centric approach throughout its operations. Currently, it boasts 13 stores across the Kansai and Tokai regions, and its vision has evolved to a broader mission: sharing authentic products stemming from local roots. Recent reports indicate that the fiscal year ending February 2025 saw the company's sales reach 3.7 billion yen, marking a commendable growth of 12.5% from the previous year.

The Journey to Tokyo

To address the increasing demand from its loyal customer base in the Kanto region, particularly those who wish to experience products in person and connect with staff, the brand plans to host a pop-up shop in Tachikawa. Starting from November 1, 2025, this event will serve as a precursor to the official store opening, allowing customers to engage with the brand's world through a tangible shopping experience. The pop-up will coincide with WOODY HOUSE’s YouTube channel "Middle-Aged Room," which has garnered a following of 48,000 subscribers, making it an ideal platform to attract attention and foster community engagement.

Through this pop-up, fans can expect an opportunity to not only see the products but to interact with the personalities behind the brand, bridging the gap between online content and real-life experiences. The feedback gathered during this event will be instrumental in shaping the upcoming store's atmosphere, ensuring that it reflects the values and preferences of its new clientele.

Building a Community-Centric Brand

WOODY HOUSE is not simply an apparel retailer; it represents a community-driven initiative. By creating a space that connects clothing, people, and local culture, the brand seeks to craft a narrative that resonates with the vibrant life of each city it enters. Their ethos is captured in the phrase “Connecting Clothing, People, and Streets.” The focus is not merely on trends but on nurturing a sense of belonging within each neighborhood they serve.

Their approach includes establishing a store that acts as a community hub—an accessible place where customers can enjoy conversations with staff while browsing curated selections tailored to local tastes. The brand recognizes the significance of community and aims to foster interactions that enrich the customer experience.

Navigating The Tokyo Market

The expansion into Tokyo poses both opportunities and challenges for WOODY HOUSE. As they set foot in this competitive market, how effectively they can convey their rural roots and message of trust will be pivotal. This Tokyo outlet, located within GREEN SPRINGS, a wellness-themed complex, highlights WOODY HOUSE's ambition to integrate with the local landscape while maintaining its core values. The facility not only boasts a spacious environment but also hosts various events, making it a lively destination for shoppers.

The founder and CEO, Miki Shima, expresses gratitude for the support received over the years, stating, “This store is a response to the requests of our customers who have long desired a physical WOODY HOUSE presence in Tokyo. It’s an opportunity to share our brand’s culture and essence directly with our fans.