Understood.org Celebrated as a Key Contributor in Global Health for Neurodivergent Advocacy
Understood.org: A Champion for Neurodivergent Advocacy
On April 7, 2026, Understood.org was recognized as a 'Health Hero' by the Global Health Council (GHC) for its longstanding dedication to improving the health and well-being of neurodivergent individuals. This announcement was made in conjunction with the release of a video as part of GHC's Health Heroes video series, spotlighting organizations making a positive impact in global health.
GHC is a prominent organization that connects various stakeholders in the realm of global health, including advocates and implementers. The Health Heroes series serves to highlight initiatives that significantly contribute to health improvements around the world.
Advancing Neurodiversity
Understood.org has been instrumental in addressing the needs of the neurodivergent community, which encompasses approximately 2 billion individuals globally. As awareness around neurodiversity grows, so does the community, particularly among younger generations. A striking 51% of Gen Z individuals report experiencing some form of learning or thinking differences, indicating a pressing need for accurate support and resources.
However, the systems surrounding health, education, and social services have struggled to keep pace with this growing awareness. Many individuals living with conditions such as ADHD and dyslexia often seek information online, where misinformation can be rampant. A recent study highlighted that more than half of ADHD-related content on TikTok is misleading, leading to significant ramifications for those trying to make informed health decisions, with 43% of individuals expressing regret over choices influenced by false information.
In this challenging landscape, Understood.org stands out, delivering credible and evidence-based information to empower neurodivergent individuals. Nathan Friedman, co-president and chief marketing officer at Understood.org, emphasized the significance of this recognition, stating, "It’s an honor to be named a Health Hero by the Global Health Council. This recognition validates our work to ensure that neurodivergent people have the credible information and support they need to not just cope, but to thrive in school, at home, and at work."
Addressing Systemic Gaps
The Health Heroes film spotlights Understood's unique resources, such as 'Through My Eyes' and 'ADHD Unstuck,' which are designed to break down barriers and misconceptions around neurodivergence. Furthermore, the initiative works to combat stigma by promoting more accurate and empathetic representations of neurodivergent individuals in various media forms. Understood collaborates on strategic initiatives like the Unstereotype Alliance, aimed at ensuring more responsible portrayals within advertising and entertainment.
As we move forward, the mission of Understood.org remains clear: to foster an inclusive environment where neurodivergent individuals can thrive and achieve their full potential. By providing essential resources and support, they contribute not only to the lives of individuals but also to the broader health of society as a whole.
Watch the Film
To gain insight into Understood.org's impactful work and to watch the Health Heroes film, visit the Associated Press Health Heroes Hub. Here, audiences can learn more about the critical role that Understood plays in advocating for the neurodivergent community, and the importance of credible information in shaping a supportive and inclusive society.
About Understood.org
Understood.org is a nonprofit organization dedicated to raising awareness and advocating for people who learn and think differently. Their objective centers on empowering individuals by helping them navigate challenges and instilling the confidence needed to thrive. As a 501(c)(3) organization based in New York, Understood seeks collaboration and support from those willing to join in their mission of inclusivity and awareness.