#Self-Care #Classico #Nurses

Emphasizing Self-Care on International Nurses Day

Classico Inc., a leading medical apparel brand known for its tailored white coats, is launching a heartfelt initiative to gather encouraging messages for nurses across Japan. This project coincides with International Nurses Day on May 12, 2025, and emphasizes the importance of self-care among healthcare professionals.

Here’s more about this inspiring endeavor.

The Essence of Self-Care on May 12

Every year on May 12, a date recognized globally as International Nurses Day, Classico aims to put the spotlight on self-care for nurses. With the dedicated message, 'On International Nurses Day, let’s also celebrate Self-Care Day,' the initiative seeks to remind nurses to take a moment for themselves amidst their busy schedules, where their own well-being often takes a backseat.

The motivation behind this campaign is simple yet profound. The vision is to encourage nurses to prioritize their own health, albeit just once a year – to take time to appreciate themselves and reflect. It’s a day dedicated to self-care and self-compassion, emphasizing that caring for oneself is as vital as caring for patients.

Building a Culture of Encouragement

Classico aims to create a culture around this initiative by incorporating the hashtags '#InternationalNursesDay' and '#SelfCareDay'. This isn’t just a campaign slogan; it’s a movement to foster empathy and support among nurses and the public. By using these hashtags, everyone who interacts with nurses – family members, patients, and even colleagues – can express gratitude and encouragement, thereby collectively contributing to a supportive environment.

This year, Classico encourages nurses to choose outfits that remind them of self-care, reinforcing the idea that even during hectic days, prioritizing one's well-being is crucial. For the next phase of this campaign in 2024, the focus will shift to gathering supportive messages from nurses to fellow nurses, creating a warm circle of encouragement through words.

Voice of Support from 2024

In the previous year, the initiative saw numerous uplifting messages shared among the nursing community. Some highlighted reflections included:

• - “Even if every day feels the same, remember that for our patients, each day is new. Your kindness is saving lives.”
• - “To continue caring for others, you must also care for yourself. Please take a moment to rest.”
• - “Your smile has a soothing effect on both patients and colleagues. Remember to cherish yourself too.”
• - “Countless patients have been uplifted by your words. Thank you for being you.”

These messages have not only fostered camaraderie among nurses but have also let individuals recognize that 'self-care is also a part of nursing.' This realization has made a significant impact on many within the field.

Expanding the Circle of Support in 2025

Now in its third year, the 2025 initiative aims to broaden its reach even further by inviting not just nurses but all individuals involved in healthcare to contribute messages of encouragement. Anyone who has been supported by a nurse is warmly invited to express their gratitude. It's a chance for those who have felt the impact of nursing care to share kind words that can uplift the spirits of nurses, providing them with the motivation to continue their vital work.

Key Information for Participation

• - Application Period: From May 9 to May 17, 2025
• - Recipients: All dedicated nurses working tirelessly in the medical field
• - Senders: Anyone who has received care from nurses, including healthcare colleagues, family, friends, and mutual support from nurses themselves.
• - Submission Method: Participants can submit their messages through a dedicated online form.

The main goal of this project is to deliver words of gratitude and encouragement to nurses on the frontlines of healthcare. Furthermore, it fosters a culture of self-care among nurses, promoting the idea that self-compassion should be integral to their work. This initiative aims to build a sustainable foundation for continuous dialogue and recognition in the healthcare sector, ensuring that these efforts don’t just become a one-time event but continue long into the future. The collected messages will be featured on a special page on Classico's official website.

Celebrating Kindness with Discounts

Alongside this heartfelt initiative, Classico is also launching a special promotion for healthcare workers: a 10% discount campaign at Gelato Pique, where individuals can treat themselves or purchase gifts for their loved ones who work tirelessly in healthcare. This initiative encourages a cycle of kindness by fostering an environment where people care for themselves and those around them.

Supporting Nurses Lives Through Media

Classico operates a lifestyle media platform called 'Nurse Life Mix,' designed specifically for nurses. Launched in April 2023, this media platform strives to support nurses in achieving a fulfilling work-life balance. As it approaches its second anniversary in 2025, the platform has been a communication hub for nurses sharing their insights and experiences.

Visit Nurse Life Mix for more information and follow them on their social media channels:

• - Instagram
• - X

Reflecting on the past two years, 'Nurse Life Mix' continues to aim for empowering messages and support for the nursing community. Comments and feedback from “NLM Mates