Recovery.com Enhances Advertiser Integrity with LegitScript Partnership

Recovery.com and LegitScript Join Forces



In a significant move to enhance the quality of its advertising standards, Recovery.com has announced a new collaboration with LegitScript. This partnership comes as a response to the growing need for accountable and ethical advertising in the addiction treatment industry. As a leader in connecting individuals to reliable treatment resources, Recovery.com recognizes the importance of maintaining high integrity among its advertisers, and this partnership is a testament to that commitment.

Strengthening Advertiser Credibility



Founded by Ben Camp, Recovery.com aims to ensure that the advertisers featured on its platform are not only credible but also committed to ethical practices. Through this new collaboration with LegitScript, Recovery.com will now require certain advertisers to obtain LegitScript certification, aligning itself with the high standards already enforced by major digital platforms like Google, Meta, and Microsoft. This certification is pivotal for the recovery community, as it aims to elevate the quality of care by assuring potential clients that they are receiving treatment from trusted providers.

Ben Camp expressed enthusiasm about the collaboration, stating, "We're excited to take this additional step to verify the credibility of our advertisers. Our robust review process is now further strengthened through this partnership. LegitScript’s commitment to transparent practices aligns perfectly with our vision for patient care in the addiction treatment space."

Expanding Standards for Online Advertising



The partnership represents a broader movement within the addiction treatment industry to solidify standards regarding permissible online advertisements. Previously reliant on an internal verification system, Recovery.com is now leveraging LegitScript’s independent certification to introduce an added layer of transparency and accountability. Advertisers must meet specific criteria to become certified, including:
  • - Operating within the United States or Canada
  • - Providing primary treatment for Substance Use Disorders (SUD)
  • - Offering Intensive Outpatient Programs (IOP) or higher levels of care, including detoxification and residential treatment services.

This initiative not only ensures that legitimate providers are represented but also instills confidence among users seeking treatment. With the rise of misleading ads in the digital landscape, such actions are imperative to protect individuals in vulnerable situations from potential exploitation.

Streamlined Certification Process



Recovery.com is dedicated to making the certification process as seamless as possible for its advertisers. As part of this initiative, it will work closely with LegitScript to integrate the necessary certification steps into its onboarding and compliance workflows. Advertisers who are already certified or are in the process of certification will receive dedicated support, helping them navigate the requirements efficiently.

"More than just compliance, this is about helping people in crisis connect with safe and effective care," commented Camp. The partnership illustrates Recovery.com's commitment not only to improving its own standards but also to contributing to a larger framework of accountability across the industry. Patients and their loved ones deserve to know that the information they encounter online is verifiable and trustworthy.

Fostering Industry-Wide Accountability



Recovery.com's commitment to bolstering advertiser integrity through this collaboration with LegitScript reflects a growing industry-wide momentum towards accountability in advertising, especially concerning addiction treatment. By requiring certification, Recovery.com sets a standard that may inspire other platforms to adopt similar practices, ultimately benefiting those in need of treatment.

Need Assistance?



Healthcare providers interested in learning more about their eligibility for certification, requesting a waiver, or seeking support during the certification process are encouraged to reach out to their performance manager for guidance. Through fostering transparency and high ethical standards, Recovery.com and LegitScript are paving the way toward a more trustworthy digital advertising landscape for addiction treatment services.

Topics Health)

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