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SANTSU Corporation: A New Chapter in Business

In a significant transformation, SANTSU Corporation, formerly known as 三通国際商事株式会社 (Santsu International Trading), has officially changed its name and relocated its headquarters to the historical district of Nihonbashi, Tokyo. This move coincides with the company's 33rd anniversary in 2025, marking a new beginning as they embrace evolving market demands and diverse consumer needs.

Genesis of the Name Change

Founded in 1993, SANTSU has grown to become a specialized trading company focused on the food and agricultural sectors. The transition to the name “SANTSU” symbolizes a refreshed corporate identity aimed at enhancing the company’s value and broadening its global outreach. The leadership views this phase as a “second founding period,” reflecting their commitment to innovation and excellence in response to market dynamics.

A Message from the Leadership

As the President, Li Zhensheng stated, “We are grateful for the support we received over the years. Our new headquarters in Nihonbashi, a place steeped in history and culture, will serve as a launching pad for further global challenges.” The company intends to honor past relationships while paving new pathways for growth.

The New Visual Identity

The rebranding includes a sleek and modern logo that represents SANTSU’s mission. The new logo features the name “SANTSU” in original typography and incorporates a distinct color called “SANTSU BLUE,” symbolizing trust and integrity. A light blue triangle is included, which depicts the ocean, illustrating the source of life and the company’s determination to navigate new challenges.

Corporate Slogan

Alongside the name and logo change, SANTSU has unveiled a new corporate slogan: “Made with soul. Traded with trust.” This reflects the company’s dedication to harnessing its manufacturing capabilities to create unique value while emphasizing the importance of trust and relationships with customers.

Relocation Details

The new office address is: 1-5-12 Bakurocho, Chuo-ku, Tokyo, CIRCLES Nihonbashi Bakurocho, 9F, effective September 2, 2025. The office is conveniently located just a minute's walk from the Subway Bakuroyokoyama Station, ensuring accessibility for employees and clients alike.

Office Design Concepts

SANTSU’s new office aims to foster a productive environment characterized by flexibility and connectivity. Key features include:

• - Work Area: Open seating with a free address system encouraging mobility and collaboration.
• - Meeting Area: Stylish and accommodating spaces for client interactions.
• - Communication Zone: Encouraging natural interactions among employees to enhance teamwork.
• - Focus Area: Quiet spaces dedicated to concentration and productivity.
• - Chill-out Area: Designed for relaxation and recharging.

These elements are crafted to enhance employee well-being and maximize performance in a harmonized manner.

Future Outlook

With the new name and location, SANTSU plans to not only further its existing food and agricultural sectors but also venture into aquaculture. Their participation in the upcoming “1st Land-Based Aquaculture Equipment Exhibition 2025” in October will highlight their innovations in sustainable food production. This strategic diversification is aimed at creating new values alongside customers and partners while solidifying their role in a sustainable future.

Company Overview

• - Name: SANTSU Corporation
• - CEO: Li Zhensheng
• - Address: 1-5-12 Bakurocho, Chuo-ku, Tokyo, CIRCLES Nihonbashi Bakurocho, 9F
• - Established: 1993
• - Business: Import/export, development, and manufacturing in the food and agricultural sectors
• - Website: SANTSU

For inquiries, please contact:
Public Relations, SANTSU Corporation: Hirate
Tel: 03-5662-3880
Email: [email protected]