Celebrate National Hug Day with Build-A-Bear's Beloved Heartwarming Hugs Bear

Build-A-Bear Workshop is inviting everyone to embrace the warmth of hugs as they celebrate the eighth annual National Hug Day on January 21, 2026. This year, the brand is thrilled to announce the return of their popular Heartwarming Hugs Bear, which has quickly become one of the fastest sell-outs in their merchandise lineup.

A Look Back at Heartwarming Hugs

First introduced in early 2025, Heartwarming Hugs is an oversized weighted plush toy crafted to provide comfort and a sense of connection to its owner. The bear, which weighs between 3 to 5 pounds, is designed to deliver the calming sensation of a gentle embrace. This plush companion features a removable "bean heart" that can be warmed or cooled, further enriching the comforting experience it provides.

Studies have shown that weighted and warming items like Heartwarming Hugs can be beneficial for relaxation and stress relief. The brand is committed to creating products that genuinely add a little more heart to life, making this bear an ideal addition to anyone's comfort collection.

The Significance of National Hug Day

Sharon Price John, the President and CEO of Build-A-Bear, expresses the importance of connection and comfort in our daily lives. She states, “National Hug Day is a reminder of how much comfort and connection matter in everyday life.” The celebration not only highlights the special bond that hugs can bring but also coincides with the company’s recent successes, including the expansion of their stores to over 650 locations in 30 countries around the globe.

This Festival of Hugs comes amid a significant boost in the company’s recognition for fostering a culture of community and inclusivity. Build-A-Bear has been featured in the 2026 list of "America's Greatest Workplaces for Culture, Belonging & Community," a testament to its commitment to creating a supportive environment for both its customers and employees.

Share the Love

If you want to join in on the National Hug Day festivities, Build-A-Bear encourages you to share your hugs on social media with the hashtag #HeartwarmingHugs. Whether you're reconnecting with an old friend or celebrating a unique bond with a family member, the power of a hug is universal.

In addition to returning Heartwarming Hugs for this special occasion, Build-A-Bear provides customers with the opportunity to create and personalize their own furry friends, which is another wonderful way to mark Hug Day. Whether you collect these adorable companions or simply want to spread joy by gifting them to others, Build-A-Bear's mission remains clear: to bring delight and connection into the lives of everyone.

As National Hug Day approaches, grab your Heartwarming Hugs Bear while supplies last and make this January 21 one to remember. You can be sure this plush friend will help foster the joy of hugging that everyone loves. Don't miss out on participating in this global celebration of comfort, connection, and heartfelt moments.

Conclusion

The return of Heartwarming Hugs epitomizes Build-A-Bear's dedication to creating products that resonate with emotional well-being. As we come together to celebrate National Hug Day, let us remember the simple yet profound impact a bear hug can impart.

For more information about the Heartwarming Hugs Bear or to add one to your collection, visit Build-A-Bear Workshop's website or your local store. Celebrate the joy of connection with a heartwarming hug today!