#USA #Buffalo #MLS #Soccer Partnership #New Era Cap

New Era Cap and Major League Soccer Join Forces

In an exciting announcement on June 5, 2025, New Era Cap, LLC, has officially become the Official On-Field Cap for Major League Soccer (MLS). This strategic partnership signifies New Era's commitment to supporting the culture of soccer in North America while providing fans and players with stylish and functional headwear tailored for the sport. As the soccer landscape continues to flourish in the U.S. and Canada, New Era aims to deepen engagement with both new and existing fans.

The Vision Behind the Partnership

Tim Shanahan, Senior Director of Licensed Products at New Era Cap, expressed the company’s enthusiasm about the collaboration: “With soccer's rapid rise in the U.S., this partnership aims to accelerate the sport's momentum... New Era Cap is committed to soccer culture in North America.” The agreement allows New Era to create and sell headwear and apparel for all 30 MLS clubs, including San Diego FC, which made its debut in the 2025 season.

As MLS gears up for thrilling matches, New Era is preparing to launch new collections that will be available to loyal fans across the continent. This includes products part of the adidas x MLS Archive Collection, as well as special items for events like the MLS All-Star Game and the MLS Cup Final.

Exciting Growth in North American Soccer

MLS has enjoyed significant growth over the past few years, and with the 2026 FIFA World Cup on the horizon, Major League Soccer is set to become the centerpiece of global soccer. Not only will this partnership help amplify MLS’s visibility, but it also signifies a broader movement towards engaging soccer fans—old and new alike—with cutting-edge products and unique experiences.

Rachel Hoagland, MLS’s Senior Vice President of Consumer Products, commented on the partnership, stating, “As the game continues to grow at unprecedented levels across North America, this partnership will bring fans even closer to the players they love.” Both parties aim to foster an environment where fandom is at its highest and where each match can be celebrated in style.

A Promising Future for Fans

Starting this summer, fans can look forward to New Era's fresh designs that seamlessly blend fashion and functionality. Anticipated launches include the 2026 MLS Kickoff Collection, set to drop in December 2025, ensuring fans gear up for the new season in style. These products will be available through New Era’s official website and various retailers, allowing easy access to vibrant and trendy headgear.

Furthermore, the partnership signifies more than just stylish headwear; it’s about creating memorable connections between fans and their favorite teams. As soccer continues to evolve in North America, fans will be at the heart of every initiative aimed at promoting and celebrating the sport that they love.

More than Just Gear

New Era Cap’s history of capturing the essence of sports extends far beyond baseball and football. The collaboration with MLS reflects an understanding of not just products, but an acknowledgment of the cultural significance of soccer in North America. The brand's previous endeavors in international soccer have solidified its reputation as a leader in fan engagement—and this partnership promises to further enhance that legacy.

In conclusion, fans of Major League Soccer can look forward to a wave of new products and the opportunity to engage in the game like never before. With New Era Cap setting the standard for on-field gear, soccer enthusiasts have much to be excited about as they prepare to cheer on their teams this season. As this thrilling chapter in soccer history unfolds, New Era Cap and MLS are both dedicated to keeping the passion and fervor alive in every match and celebration of the sport.

For more information, visit New Era Cap and MLS Soccer.