Shionogi Healthcare Celebrates Fourth Consecutive Award at Japan Drugstore Show

Shionogi Healthcare Co., Ltd., headquartered in Osaka, Japan, has once again showcased its innovative approach to health and wellness by winning the Booth Design Award at the 26th Japan Drugstore Show. This event took place from July 31 to August 2, 2026, at Tokyo Big Sight, where Shionogi distinguished itself among 386 exhibitors by capturing this prestigious award for four consecutive years.

The Significance of the Booth Design Award

Shionogi's participation at the Japan Drugstore Show not only highlighted its commitment to health care but also underscored its creative designs that resonate with attendees. Specifically, this year, the company received the Runner-up award in the Booth Design category, continuing a streak of excellence established over the past three years—2023 and 2024 saw it win the Excellence Award, while 2025 brought home the Grand Prize.

The theme for this year's booth, titled Shionogi Healthcare Wellness Land, communicated the company's business philosophy of fostering self-care practices that are gentle, accurate, and enjoyable for everyone. The central concept revolved around the idea that health should not be a challenge but rather an integral and naturally attainable part of life. This was reflected in the unique experience created within the booth, which featured vast installations embodying a health land concept.

Experience at the Shionogi Healthcare Wellness Land

The booth was designed to represent Shionogi's vision for the future of drugstores through an interactive and engaging setting resembling a health resort. Visitors were greeted with large product displays, thought-provoking games such as the Totonoi Ball, and various interactive content that encouraged them to ponder the idea of achieving wellness effortlessly. The immersive experience culminated in a special performance from the Hibiki Family, a traditional theater troupe, further enhancing the booth's entertainment value.

Engaging photo spots allowed guests to capture fun moments, reflecting the joy of discovering wellness in a lighthearted environment. The focus of the booth was not just to promote Shionogi's products but to create a vibrant space where fun and education about self-care were intertwined.

A Message from the President

Yuuko Nakagawa, the President, expressed her gratitude towards all attendees, emphasizing how the booth generated smiles and a sense of community over the three-day event. She acknowledged the efforts of everyone involved in the booth's planning and execution. Nakagawa conveyed that this year’s theme was not only about showcasing products but about evolving the notion of health into something that is not just to be worked for, but rather something one naturally incorporates into their life.

“We want self-care to be perceived as accessible and lovely, rather than a burdensome task. It is exhilarating to see that many attendees received our space warmly,” Nakagawa stated, highlighting the importance of self-care as the foundation for living positively and authentically.

Commitment to ESG and Sustainable Practices

Shionogi Healthcare is dedicated to sustainable growth with consideration for the environment, society, and governance (ESG). The company has aligned its objectives with the United Nations’ Sustainable Development Goals (SDGs), particularly focused on health and welfare, promoting decent work and economic growth, reducing inequalities, and ensuring sustainable communities.

By being socially conscious, Shionogi Healthcare participates in multiple initiatives aimed at solving various societal challenges and contributes to a better future for all.

Leveraging Owned Media and Social Media

To make self-care more accessible, Shionogi Healthcare actively utilizes owned media and official social media platforms like X, Instagram, and LINE. Their online presence serves to provide useful information about products, health campaigns, and expert insights, ensuring that everyone can practice self-care effectively.

For more updates, you can visit their official website and follow them on social media:

About Shionogi Healthcare Co., Ltd.

Founded on January 15, 2016, and commencing operations on April 1, 2016, Shionogi Healthcare aims to revolutionize healthcare norms by making self-care practices more approachable for everyone. With a vision to integrate joy and self-care into daily lives, they continue to evolve healthcare for a brighter future.

Business Name: Shionogi Healthcare Co., Ltd.
Headquarters: Osaka, Japan
Business Category: Development, manufacture, and sale of general pharmaceuticals, quasi-drugs, and health foods.
Capital: 10 million yen
Website: Shionogi Healthcare