#Japan #Tokyo #The Tone Collective #Barbican Estate #Kazepro

The Tone Collective: A Journey Through Music Culture

In the ever-evolving landscape of modern fashion and music, the 60s to 90s era stands out as a beacon of creativity and cultural expression. Enter The Tone Collective, a new initiative by Kazepro Corporation, a Tokyo-based creative agency set to launch their official e-commerce site on December 12, 2025. This project aims to revive and spread the influential music culture that shaped various artistic expressions from five decades ago to today.

The Vision Behind The Tone Collective

The Tone Collective's mission is to introduce the untapped charm of 60s to 90s music culture to a broader audience. This collective believes that the vibrancy of music and its surrounding culture can forge connections across generations. As the project evolves, it aspires not only to sell curated vintage fashion and records but also to cultivate a community that appreciates and deeply understands this rich cultural heritage.

An Exciting Range of Offerings

The upcoming e-commerce platform will showcase a selection of vintage clothing and music records, handpicked by the Barbican Estate, a London-based duo made up of musicians and fashion enthusiasts. They will procure items from various markets across London and Europe, ensuring that each piece tells a unique story. The collection will include both men's and women's fashion items and accessories, alongside a fascinating array of records set to launch in 2026.

What's more, each product will come with detailed notes from the Barbican Estate, highlighting the historical significance of items, their connections to film, music, and architecture. This information enriches the shopping experience, allowing customers to engage more deeply with the stories behind their purchases.

On the Launching Day

The Tone Collective e-commerce site will go live at noon on December 12, 2025. It aims to provide a vast range of products at accessible prices ranging from 5,000 to 40,000 yen. Shoppers will be able to enjoy shopping for not just vintage clothing but also dive into the world of analog records, an avenue that promises to expand in the coming years.

The Iconic Logo

The visual identity of The Tone Collective is crafted by prominent artist and art director Hiro Sugiyama. The logo's three-level typography cleverly symbolizes the connection between past, present, and future—an embodiment of cultural continuity and the preservation of valuable heritage. Hiro, who serves as the creativity’s backbone, stresses that the design reflects the history embedded within vintage items and the stories they convey.

Barbican Estate: The Curatorial Force

At the heart of the fashion selection and the narrative behind the clothing is Barbican Estate—a dark psychedelic rock band formed in 2019 in Tokyo, now based in London. The duo consists of Kazuki (guitar/sitar) and Miri (bass/vocals/flute), who draw on diverse influences from various rock genres of the past. Their unique musical journey contributes significantly to the cultural tapestry woven by The Tone Collective.

In June 2024, Barbican Estate will release a four-track EP titled Viscum, which promises to encapsulate their artistic evolution and commitment to the music scene. You can follow their journey on their official Instagram account to experience firsthand their love for this eclectic mix of music and fashion.

Looking Ahead

The Tone Collective intends to expand its offerings beyond vintage apparel and records. Future plans include organizing live music events and pop-up shops that further integrate the community into the nostalgic experience of the 60s to 90s. As they embark on this exciting journey, they aim to engage and inspire those who share a passion for vintage aesthetics and musical history.

For more information, interested media professionals can reach out via email or contact Kazepro directly to stay updated on the forthcoming launch and initiatives.

With such a promising project on the horizon, The Tone Collective is poised to become a vibrant hub for those who appreciate the powerful intersection of music, culture, and fashion from decades past.