Strategic Partnership Between GreenCore and Merkas Aims to Expand TreeFree Diaper® in Europe

Partnership for a Greener Future: GreenCore and Merkas Collaborate to Scale TreeFree Diaper®

In a significant move towards sustainability in the hygiene sector, GreenCore Solutions Corp. has announced a strategic Memorandum of Understanding (MOU) with Merkas Tekstil Sanayi ve Ticaret A.Ş. This collaboration is set to enhance the availability of GreenCore's eco-friendly TreeFree Diaper® and FemCare UltraThin products across various retail channels in Europe.

Understanding the Partnership

The announced MOU aims to position Merkas as the primary supplier of nonwoven materials critical for the production of TreeFree Diaper® products. This partnership is particularly noteworthy as it will enable GreenCore to leverage Merkas's expertise in air-through bonded (ATB) nonwoven materials. The collaboration is expected to fulfill the growing demand for sustainable hygiene options in grocery stores, pharmacies, and convenience stores.

Matthew Keddy, the CEO of GreenCore, excitedly proclaimed that this partnership not only ensures a reliable supply chain but also reinforces the company’s commitment to sustainability. With the anticipated increase in production capacities, both companies plan to meet the soaring demand for tree-free hygiene solutions among environmentally conscious consumers.

What This Means for Retailers

GreenCore's distribution plan is ambitious, aiming for a distribution network that reaches 5,000 retail locations by the end of 2026. The initial production forecast suggests growth from 500 million m² to an impressive 2 billion m² annually, aligning production capabilities with market needs.

Retailers partnering with GreenCore and Merkas will be offered materials that meet strict environmental, social, and governance (ESG) criteria, ensuring that their products appeal to a modern audience that values sustainability. The inclusion of Merkas in GreenCore-led tenders further solidifies this aim, granting them advantageous access to major European buyers and retail groups.

The Significance of the Alliance

The collaboration with Merkas fortifies GreenCore's role in the Partner Alliance for Traceable Hygiene (PATH+), an initiative aimed at promoting traceable hygiene solutions. Merkas, noted for its commitment to sustainability and quality, will provide nonwoven materials that allow for the development of fully traceable, pulp-free hygiene products.

The transparency of supply and production processes is becoming increasingly important to consumers. As such, the integration of Merkas’s production capabilities enhances the credibility and trustworthiness of the products offered by GreenCore, fitting into a broader trend towards corporate responsibility and environmental stewardship.

About the Companies

GreenCore Solutions Corp.

GreenCore has made waves in the hygiene market with its innovative TreeFree Diaper®, which is eco-friendly and devoid of traditional pulp materials. This diaper is engineered to appeal specifically to millennial and Gen Z consumers, who prioritize sustainability and eco-transparency. The company's Retail Private Label Program (RPLP) supports their expansive growth, providing retailers with an attractive alternative in the competitive hygiene sector.

Merkas Tekstil Sanayi ve Ticaret A.Ş.

Based in Istanbul, Turkey, Merkas Tekstil specializes in high-performance nonwoven products tailored for the hygiene, medical, and technical textile industries. With a robust focus on innovation, quality, and sustainability, Merkas serves a diverse array of top FMCG and hygiene brands, positioning itself as a trusted partner on the global stage.

Conclusion

The partnership between GreenCore Solutions and Merkas Tekstil is more than just a business arrangement; it signifies a potent alignment of values centered around sustainability and innovation in the hygiene industry. As consumers increasingly demand greener options, this initiative represents a promising stride towards fulfilling those needs while ensuring the highest standards of quality and traceability.

For those interested in learning more about these innovative products, further information is available on GreenCore's and Merkas's respective websites.