Love and Berry x Essential
2025-05-16 03:13:24

Collaboration between Stylish Witch Love and Berry and Kao's Essential Brand Set to Captivate Fans

A Magical Collaboration: Stylish Witch Love and Berry Meets Kao's Essential



In an exciting announcement in the Japanese entertainment and beauty sectors, Sega has revealed a unique collaboration between its beloved arcade game from the 2000s, "Stylish Witch Love and Berry," and Kao's renowned hair care brand, "Essential." This partnership marks the first-ever collaboration of its kind, sparking a wave of nostalgia among longtime fans while appealing to a fresh, youthful audience.

The Collaboration Details


Starting from May 15, 2025, a special social media campaign will kick off, followed by a limited-time web commercial (WEBCM) that goes live on May 16 and runs until June 8. This WEBCM will feature game footage from the original arcade experience, allowing fans to relive their childhood moments. The collaboration centers around two flagship products: the "Essential Premium Barrier Shampoo/Conditioner Glow & Moist" and the "Water Treatment EX Smooth." This unique blend of hair care promotion infused with gaming nostalgia is designed to resonate with both those who experienced the game firsthand and newer generations discovering it for the first time.

A Nostalgic Throwback


"Stylish Witch Love and Berry" was an immensely popular arcade game that operated between 2004 and 2008 in various amusement centers and shopping venues across Japan. The game primarily targeted young girls, becoming a cultural phenomenon that captivated a generation. With over 5,600 machines installed nationwide and a staggering 273 million cards shipped, it set records in the gaming industry.

The gameplay involved scanning cards featuring fashionable hairstyles, clothing, and shoes to create stylish outfits, followed by rhythm-based gameplay where players would compete in dance challenges. It achieved notable success not only as an arcade game but also through its Nintendo DS adaptation, which sold over one million copies—an impressive feat for a title aimed at young girls. The franchise expanded far beyond gaming, branching out into apparel, cosmetics, beach house events in Enoshima, orchestral concerts, and even a movie.

Exciting Giveaways for Leveled-Up Engagement


To commemorate this collaboration, Essential is launching a giveaway campaign on its official X (formerly Twitter) account, where participants can win Essential products and exclusive hair and makeup design cards themed around the collaboration. Details about the giveaway will be available on the official "Stylish Witch Love and Berry" website, urging fans to partake in this exciting opportunity and relive the magic of the game.

Fans of both the game and the Essential brand can look forward to a magical intersection of beauty and nostalgia. This collaboration not only brings back fond memories for dedicated followers of "Stylish Witch Love and Berry" but also introduces the vibrant world of fashion and fun to a new audience. The campaign promotes creativity, self-expression, and the joy of style, making it a perfect match for both brands.

For more information and updates on the collaboration, make sure to follow the official websites:

This collaboration is poised to create a delightful wave of enthusiasm, encouraging both nostalgia and trend-setting style among fans of all ages. Don't miss out on being part of this stylish adventure with "Stylish Witch Love and Berry" and Kao's Essential!

About Sega: Sega, headquartered in Shinagawa, Tokyo, is renowned for developing and publishing games across various platforms, including home consoles, PCs, and mobile devices. With a commitment to creativity and innovation, Sega continues to provide engaging gaming experiences worldwide. Learn more about Sega at sega.co.jp.


画像1

画像2

Topics Entertainment & Media)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.