#United States #Redwood City #Mercurius Media #Atmosphere TV #Media Capital

Atmosphere TV Partners with Mercurius Media Capital

In a significant move for the media landscape, Atmosphere TV, a prominent video entertainment provider, has aligned with Mercurius Media Capital (MMC) as a limited partner. This strategic partnership allows Atmosphere to offer media inventory to MMC, significantly enhancing brand visibility for portfolio companies under MMC's umbrella.

Mercurius Media Capital, boasting a solid foundation with approximately $90 million in committed capital, is recognized as a trailblazer in the media-for-equity fund sector within the U.S. The collaboration is poised to empower MMC’s clients by giving them access to Atmosphere's unique media platforms spanning over 30 television channels, crafted specifically for high-traffic environments like restaurants, bars, gyms, airports, and more.

Reimagining Television Experience

The partnership grants MMC's portfolio companies a chance to leverage Atmosphere's vast media inventory strategically. Piyush Puri, Founding Partner of MMC, emphasized the strength of this union, stating, "Atmosphere is setting a new standard for how businesses can convert television viewership into impactful brand engagement. By collaborating with Atmosphere, we provide access to a massive audience akin to the viewership of major streaming platforms such as Netflix and Hulu."

Atmosphere, which captivates over 10 million daily viewers across 60,000 venues globally, offers a platform that not only entertains but also drives significant brand awareness. This collaboration has already proven fruitful for industries within travel, retail, and consumer goods, all of which have reported substantial increases in brand engagement, web traffic, and in-store visits following campaigns on Atmosphere's platform.

Blake Sabatinelli, CEO of Atmosphere, expressed enthusiasm about the partnership, stating, "We’re thrilled to partner with MMC, granting them access to our premium inventory. This collaboration represents a unique opportunity to unite cutting-edge media strategies with dynamic investment approaches, cultivating value not just for MMC but for enterprises across various sectors."

Media Capital Model Fuels Growth

Mercurius Media Capital's innovative model, which has already facilitated funding for over 1,000 startups including giants like Uber and Airbnb, is set to inspire further growth. By establishing partnerships with established media platforms, MMC is uniquely positioned to champion high-growth startups in gaining access to expansive advertising avenues in exchange for equity stakes.

With its mission to transfigure television viewing into an immersive advertising channel, Atmosphere represents a new era of advertising outside traditional living room settings, reaching audiences when they are most engaged. This partnership is anticipated to bolster both companies' contributions to the evolving media landscape.

About Mercurius Media Capital

Launched in late 2023, Mercurius Media Capital aims to reshape the investment world by integrating media with equity funding. Co-founded by Satyan Gajwani and Piyush Puri, MMC builds upon a legacy of over 15 years in driving substantial media capital transactions at The Times of India Group. With an impressive history of over $3 billion in media-centric investments, MMC continues to connect with leading media enterprises, setting the stage for fast-growing businesses to thrive.

About Atmosphere

Atmosphere stands as a premier CTV FAST platform that delivers engaging content tailored to the needs of businesses rather than conventional residential teams. Featuring over 30 original and partner TV channels, focused on sports and entertainment, Atmosphere has earned recognition on various prestigious lists, including Deloitte's Technology Fast 500 and Forbes' Next Billion Dollar Startups, affirming its innovative approach within the media industry.

For more details about this groundbreaking partnership and the potentials it holds, you can visit Atmosphere and Mercurius Media Capital.