#Japan #Tokyo #Geofla #Meiji Yasuda #Prally

Geofla Accelerates Business with New Investment

Geofla Inc., headquartered in Chiyoda, Tokyo, and led by CEO Yuichi Ozaki, proudly announces that it has secured additional funding from the Meiji Yasuda Future Co-Creation Fund, managed by Global Brain Inc. This new financial injection is set to strengthen their operations, enhance data utilization, and expand co-creation projects with regional partners across Japan.

For Geofla, the core mission is “Moving Entertainment – transforming every journey into new experiences and emotions.” Through their app, “Prally,” which seamlessly connects online and offline realms with location-based features, the company has successfully implemented numerous initiatives focusing on creating engaging travel experiences in collaboration with municipalities, retail facilities, and transportation services. With the recent investment, Geofla aims to accelerate its solutions that visualize local tourism dynamics, including customer attraction, navigation, and consumption, thereby contributing to the revitalization of local economies.

Yuichi Ozaki emphasized, “Using this funding, we will further accelerate the creation of new value through travel experiences, enhance our service offerings, and improve our data infrastructure. We aspire to expand co-creation projects with communities, businesses, and individuals, evolving Prally and delivering delightful and engaging values to various regions.”

About the “Prally” App

“Prally” is an innovative entertainment platform designed to make everyday travels more enjoyable, offering features that include checking in at locations, engaging in digital stamp rallies, and accumulating points. Users can earn points by achieving location-based events tied to aspects of daily life, such as visiting parks, shops, and cultural monuments, facilitating small discoveries and reflections along the way. Points accumulated can be redeemed for various rewards, including V Points, Ponta Points, and Amazon gift cards. Moreover, stamp rally events are regularly held across Japan, where users can also win original merchandise linked to the app through capsule toys called “Pralpon.” More information can be found at Prally's Official Website.

About Meiji Yasuda Future Co-Creation Fund

This fund is known formally as the Meiji Yasuda Future Co-Creation Investment Limited Partnership and has a management capacity of 5 billion yen over a period of 10 years. Its investment themes focus on maintaining public health, revitalizing local communities, and innovating technologies that generate new experiences. The co-managing partner is Global Brain, and the fund's investments are aimed at generating significant impacts across these domains.

About Global Brain

Global Brain, founded in January 1998, is a venture capital firm based in Shibuya, Tokyo, known for investing in emerging businesses and propelling innovative ventures forward. They have played a crucial role in supporting the growth trajectory of the Prally project, acknowledging its potential and user experience design in connection with local businesses. More details about Global Brain can be found at Global Brain's Official Website.

About Geofla Inc.

Established in March 2023, Geofla endeavors to maximize the economic effects produced by mobility, aiming to contribute to sustainable local development. They blend technology and entertainment to create compelling reasons for people to gather in diverse locations, illuminating the future of local regions. Their vision involves an integrative approach to digital and physical experiences, continually generating new value. Geofla has collaborated with numerous local governments and enterprises to invigorate people's mobility and create exclusive value. More information can be found at Geofla's Official Website.