#atNorth #Iceland #Reykjavik #Tatu Tuominen #Anne Helenius-Heir

atNorth Strengthens Its Executive Team to Meet Rising Demand

Introduction
atNorth, a prominent high-density colocation and customized data center provider in the Nordic region, has recently made headlines with the announcement of two key director appointments. These new leaders are set to enhance the company's management capabilities and contribute to its ambitious growth strategy, all while maintaining a strong commitment to sustainability.

New Appointments
The company appointed Tatu Tuominen as the new Director of Public Affairs and Communications and Anne Helenius-Heir as the Director of Health, Safety, and Environment (HSE). These appointments come at a pivotal time as atNorth experiences growing demand for its best-in-class data center services, necessitating an expanded leadership team.

Tatu Tuominen: Leading Public Affairs and Communications

Tatu Tuominen takes on the role of Director of Public Affairs and Communications, where he will spearhead atNorth's engagement with policymakers and industry stakeholders. Drawing from his extensive background in communication strategies across sectors, Tatu aims to strengthen atNorth’s brand and reinforce its position as a leader in sustainable data center operations. His previous experience in high-level communications roles—including positions at Bayer, VR Group, and Telia Finland—equips him with the expertise needed to articulate the company's vision and enhance its corporate reputation.

In this role, Tatu plans to develop a cohesive narrative that aligns customer relationships, community outreach, recruitment strategies, and investor communication, significantly contributing to atNorth's growth initiatives. He will operate out of atNorth's existing FIN02 location, directly reporting to Fredrik Jansson, the Chief Strategy, Marketing, and Communications Officer.

Anne Helenius-Heir: Advancing Health, Safety, and Environmental Standards

Joining the leadership team is also Anne Helenius-Heir, who will oversee the HSE aspects of atNorth's operations. With a strong background in implementing health and safety strategies at organizations like Shell and ABB, Anne is well-versed in creating frameworks that prioritize the wellbeing of employees and environmental compliance. Her appointment reflects atNorth's dedication to sustaining a safe workplace while advancing its environmental responsibility goals.

Anne will focus on ensuring that atNorth's data centers operate under a robust HSE framework, which is crucial for maintaining compliance with international standards. She will be based in the company's FIN02 campus in Espoo, Finland and will report to Janne Sigurdsson, Chief Sustainability and Compliance Officer.

The Impact of Leadership on atNorth's Growth

The strategic addition of Tatu and Anne is part of atNorth's broader initiative to enhance its leadership team. The company's CEO, Eyjólfur Magnús Kristinsson, expressed pride in welcoming these experienced leaders. Their insights and experience are expected to foster innovation and guide atNorth during its expansion phase.

Beyond these appointments, atNorth has made several other strategic hires, including Delivery Directors for each country where it operates, emphasizing its commitment to project execution and operational excellence. This broader hiring strategy indicates an ongoing investment in talented individuals who can contribute to the company’s growth trajectory, both in terms of operational capacity and strategic advantages.

A Vision for Sustainability

At the core of atNorth's mission is a commitment to sustainability. The company's data centers are powered by renewable energy and designed to uphold circular economy principles, showcasing a model that balances innovation with environmental stewardship. By integrating these values into its operations, atNorth not only caters to the rapidly growing demand for data services but also leads the way in responsible business practices.

Conclusion

As atNorth continues to navigate the complexities of the data center industry, the appointment of these new directors signifies a strategic move toward achieving its long-term objectives. With a focus on sustainability, efficient operations, and continuous growth, atNorth is poised for success in the evolving digital infrastructure landscape. This growth strategy reinforces its reputation as a leading player not only in the Nordics but also in the global market for high-density colocation and tailored data center solutions.