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NOVUS Appoints Adam Weiler as SVP of Data & Analytics

NOVUS Media LLC, an independent media planning and buying agency, has made a significant addition to its leadership team by appointing Adam Weiler as the new Senior Vice President of Data & Analytics. This announcement marks a strategic move by NOVUS to enhance its data capabilities, helping clients derive actionable insights from complex data streams.

Adam Weiler's Background

Bringing with him over 25 years of experience, Adam Weiler comes to NOVUS from Razorfish, where he was instrumental in building and scaling their analytics capabilities. His extensive background includes partnerships with brands across a diverse spectrum of industries such as retail, financial services, healthcare, and travel. His expertise in audience measurement and media research positions him uniquely to lead the agency's data strategy.

As part of his role at NOVUS, Weiler will focus on integrating innovative MarTech, AI solutions, and measurement strategies aimed at meeting the increasing demands for clarity and accountability in advertising results. This roadmap is particularly critical in an era where businesses seek not just data but actionable insights that significantly impact decision-making.

A Vision for Growth

Melony Rios, the CEO of NOVUS, expressed her confidence in Weiler's capability. "Too many agencies chase shiny objects that look good in a deck but fail to move the needle. At NOVUS, we focus on what truly drives growth by making data simple, actionable, and powerful so our clients gain smarter strategies and stronger outcomes," she said. Rios emphasizes that Weiler’s role will be pivotal in helping NOVUS deliver results that matter.

Contributions Beyond Clients

Weiler's commitment extends beyond his client responsibilities; he has also contributed to the professional research community. He previously served as President of the Media Research Club of Chicago, where he has supported networking, professional development, and sharing best practices among media researchers. His journey began at the University of Notre Dame, followed by earning an MFA from Michigan State University.

Life Outside Work

Outside of his professional endeavors, Weiler is a dedicated Chicago Cubs fan. He made a memorable appearance in a Cubs commercial alongside his son and currently resides near Wrigley Field with his family. His excitement about joining NOVUS reflects a passion for data and a genuine eagerness to contribute to the agency's growth journey. "I'm really excited to be part of this winning, entrepreneurial team," he remarked, emphasizing the importance of hands-on involvement in data to uncover insights and fuel business growth.

About NOVUS

NOVUS Media represents a new approach in media planning and buying, focusing on geographical insights to craft customized multichannel strategies. Their use of marketing science and geospatial analytics allows them to drive superior business results across various media types, including TV, online, and social platforms. For more information on their services and innovations, visit www.novusmedia.com.