#Japan #Tokyo #Craft Beer #ENGAWA ASAKUSA #Sanja Matsuri

Celebrate Sanja Matsuri at ENGAWA ASAKUSA!

The Sanja Matsuri, one of Japan’s most celebrated festivals, is a spectacular event that takes place annually from the third Friday to Sunday of May at Asakusa Shrine. During this exciting time, the streets of Asakusa come alive with vibrant energy, drawing approximately 1.8 million attendees over three days. Each year, around 100 district floats, or mikoshi, proudly parade through the town, showcasing tradition and cultural richness.

This year, ENGAWA ASAKUSA is the perfect place to immerse yourself in the festivities while enjoying a unique selection of drinks and foods specifically curated for this event. For three days, from May 15 to 17, festival-goers can savor artisan craft beers from all over Japan, accompanied by delightful sake options and themed non-alcoholic beverages.

Asakusa's famous Umamichi Street, where ENGAWA ASAKUSA is located, will transform into a pedestrian sanctuary during the Matsuri, making it the ideal venue to unwind and enjoy the festival atmosphere. On May 15, the main procession of mikoshi will take place, allowing patrons to experience the hustle and bustle that defines this cultural event, all while sipping on specialty drinks.

Special Menu Highlights

ENGAWA ASAKUSA’s cafe and bar have put together a special menu featuring alcohol and non-alcoholic options designed to complement the festival experience. Here are a few highlights:

Alcoholic Beverages

• - Dogo Beer: Hailing from Dogo Onsen in Ehime Prefecture, this local beer offers three varieties: Weizen, Yua-gi IPA, and Kölsch, each showcasing unique flavors that reflect Japan's craft beer industry. Prices range from ¥715 to ¥770.
• - Sake KURA ONE®: Featuring eight different varieties including Shichikanba and new Sachi Hime, this sake can be enjoyed through tasting sets available in 180ml bottles priced between ¥660 and ¥1,400.
• - Hojicha Highball: A refreshing highball blended with the fragrant aroma of freshly brewed roasted green tea, priced at ¥1,100, making it a distinctive ENGAWA ASAKUSA original.
• - Original Cocktail “White Peach Green Tea”: A delicious mix of rich white peach liqueur and cold brewed green tea, perfectly balancing sweetness and bitterness for only ¥990.

Non-Alcoholic Beverages

There are also fantastic refreshing options for non-drinkers. Try:

• - Ise Cardamom Cola: A unique blend of spiced cola infused with local Meyer lemons from Mie Prefecture, priced at ¥550.
• - Ise Pomelo Mojito: A revitalizing non-alcoholic drink, perfect for anyone wishing to enjoy the classic mojito experience without alcohol, also priced at ¥550.
• - Kochi Tosa Yuzu Squash: A zesty drink made with freshly squeezed yuzu; enjoy it for just ¥287.
• - Lime Shincha Soda: Highlighting the refreshing flavors of lime and green tea, this summer special is priced at ¥880 for in-store dining and ¥864 for takeout.

Delectable Food Options

To complement your drinks, ENGAWA ASAKUSA has curated an assortment of snacks and meals:

• - Ayugari Garlic Oil Stew: Local fish cooked in a garlic oil blend, perfect for pairing with drinks, priced at ¥980.
• - Shimanoto Pork Salt & Pepper Grill: A delightful pork dish available in a can, showcasing exquisite flavors for only ¥730.
• - Kuzu Bar (Non-Melting Ice): A traditional Japanese sweet made from kudzu, offering a colorful appearance and a unique texture; available until May 17 at ¥349 (¥389 for matcha).

With ENGAWA ASAKUSA at the heart of the Sanja Matsuri, you're invited to soak in the lively atmosphere while enjoying an exceptional selection of beverages — a blissful experience in one of Japan's most iconic festivals.

What is Sanja Matsuri?

Sanja Matsuri is a traditional celebration that emphasizes the vibrant culture of Edo, focusing on the ceremonial processions of mikoshi. This festival is renowned for building community spirit and showcasing Japan's rich culture and history, making Asakusa a must-visit destination during this special time.

For more details about Sanja Matsuri, check the official Asakusa Shrine website here and don’t miss out on this joyful celebration of traditions at ENGAWA ASAKUSA!