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Celebrating 25 Years of GoodCross

In January 2023, GoodCross Co., a printing company based in Shinagawa, Tokyo, proudly celebrated its 25th anniversary. With this milestone, the company has also crossed a significant mark of publishing over 100 issues of their in-house newsletter, "BATTEN." To commemorate these achievements, GoodCross is set to share their accumulated know-how in creating in-house newsletters through a free resource titled "Beginner's Guide to In-House Newsletters." This guide will be available for download starting January 15, 2024.

25 Years of Expertise in Newsletter Creation

Having been founded on January 12, 1998, GoodCross has established itself as a leader in the printing industry with a notable commitment to quality and innovation. Over the years, the company's dedication to creating engaging employee communications led to the birth of their newsletter, "BATTEN." Initially launched as "Yokabatten" in June 2009, it was rebranded as "BATTEN" and underwent a significant redesign beginning with its 21st edition in 2018. This revamped version transitioned into a monthly publication, showcasing vital company updates, employee stories, and important announcements.

Despite the growing trend toward digital communication and web-based newsletters, GoodCross has chosen to remain true to its roots by continuing to publish a printed version of "BATTEN." This decision reflects the company's mission to create a tangible connection with its employees, especially during challenging times.

Adapting to Change: Sending Newsletters to Employees’ Homes

The COVID-19 pandemic fundamentally altered workplace dynamics, necessitating a shift in how companies communicate with their employees. GoodCross adapted by mailing issues of "BATTEN" directly to employees’ homes starting with the 46th issue. This approach ensures that not only employees receive updates but their families do as well, fostering a sense of community and shared information. Each year, efforts are made so that every employee appears in the newsletter at least once—excluding those who prefer not to—providing a glimpse into each individual’s life at work and beyond.

Introducing the "Beginner's Guide to In-House Newsletters"

As part of their commitment to sharing knowledge, GoodCross is providing an invaluable resource for companies looking to create their own in-house newsletters. The free PDF guide offers detailed insights into the process of creating a newsletter, making it accessible even for beginners. Here’s what you can expect:

• - Step-by-Step Procedures: Well-organized instructions that guide users through each stage of the newsletter creation process, ensuring a polished end product no matter the experience level.
• - Comprehensive Overview: Includes planning stages, schedule management, tips for soliciting content, and best practices for photo shooting—all vital components for a successful newsletter.
• - Examples and Tips: Features sample projects tailored to different objectives and practical tips for interviewing and conducting discussions, outlining the pros and cons of various approaches to content gathering.

This guide is ideal for:

• - Those who want to initiate an in-house newsletter but have no idea where to start.
• - Teams facing staffing shortages yet looking to manage newsletter production internally without incurring high costs.
• - New public relations personnel or those working solo in their communications roles.

Previous resources such as "Press Release Handbook" and "Instagram Guide" were well-received, making this new manual a perfect addition to the toolkit of any communication novice.

How to Access the Guide

• - Title: Beginner's Guide to In-House Newsletters
• - Format: PDF
• - Price: Free
• - Download Instructions:

1. Visit the GoodCross website.
2. Click on the download button for the "Beginner's Guide to In-House Newsletters."
3. Access the invaluable content to enhance your company communication.

For those interested, here’s a link for more information on GoodCross’s 25-year journey: GoodCross 25th Anniversary.