Explore the Vibrant Shinjuku Neon Stamp Rally This Winter

Experience the Shinjuku Neon Stamp Rally!

This winter, the Shinjuku area will come alive with more than ten landmark illumination spots as part of the first-ever large-scale collaboration event, the Shinjuku Neon Stamp Rally. This exciting initiative ties in perfectly with the ongoing Shinjuku Neon Walk event, which aims to showcase the enchanting nightscape of the western district of Shinjuku, Tokyo. Visitors can enjoy stunning light displays and engage in a fun-filled stamp collection activity.

Event Details

- Event Name: Shinjuku Neon Stamp Rally
- Duration: November 27, 2025 - January 7, 2026
- Illumination Event: Shinjuku Neon Walk
- Digital Map Launch: November 27, 2025

The digital map, which enables visitors to explore the city, will be available from November 27, 2025. It includes details about the illumination spots, a fun guide that illustrates the attractions, and essential information in both Japanese and English, catering to both local and international visitors.

How to Participate

To engage in the Stamp Rally, all you need is your smartphone. Simply:
1. Open the digital map on your phone.
2. Visit the designated locations marked on the map.
3. Check in at those spots to collect stamps.
4. The more stamps you collect, the more rewards you receive!

Participants who collect 5 stamps can enter the Half Prize draw, offering instant coupons from popular venues including the Keio Plaza Hotel and Hyatt Regency Tokyo. For those who reach the ultimate target of 10 stamps, there’s an opportunity to win exclusive prizes like a 2000 yen QUO card or an event-limited original T-shirt.

Special Collaborations

One of the highlights of this event is the collaboration with the popular television program Momoiro Clover Z (ももクロちゃんと!), airing late Saturday nights on TV Asahi. This collaborative effort introduces the TOKYO KAWAII DOME - an artistic neon illumination that showcases creative illustrations by the members themselves, embodying the “Kawaii” culture of Tokyo. As unique as it is visually stunning, this dome-shaped installation will be a must-see when it debuts on November 27, 2025.

Illumination Locations

Here are some of the fantastical spots to explore:

- Transformirror (November 27, 2025 - January 7, 2026)
- EDO GATE (November 27, 2025 - January 7, 2026)
- Shinjuku Mitsui Building, featuring a light sculpture
- Shinjuku Central Park, presenting the TWINKLE PARK installation
- Shinjuku NS Building with its Christmas tree display

The beautifully illuminated Shinjuku Plaza Street and Shinjuku Minami Lumi will also be part of the experience, providing guests with a magical winter atmosphere. For those interested in culture and fashion, limited-edition T-shirts created in collaboration with the renowned brand Shijuu Nana (47) will also be available.

Whether you are a local or a visitor, the Shinjuku Neon Walk and the Stamp Rally present the perfect opportunity to revel in the festive spirit and explore the dynamic nighttime beauty that Tokyo has to offer. So mark your calendars, gather your friends and family, and prepare for an unforgettable winter adventure in Shinjuku!

For more information, please visit the official Shinjuku Neon Walk website: https://tokyo-nighttime-project.jp/neonwalk/.